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October 31, 2002

Brand Futures

Tomorrow's brand is going to be very different from todays. To many brands fail, even more are one shot wonders. Even the mighty have fallen. Links to Rotterdam study.... etc.

The brands of yore were created for a "make n sell" world. In a world that requires "sense n respond", both the brand strategies that created the mega brands... Reach - Frequency copius quantities of targeted media no longer work.

Posted by Stuart, October 31, 2002 09:53 PM | Trackback Link (http://www.henshall.com/cgi-bin/mt-tb.cgi/19)
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