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November 26, 2002

Draft notes

Could you say YES to all these.
We link internal and external brand innovation perspectives using on and offline methods and tools.
We are actively moving product development closer to creative consumer / network exchanges
We are using scenarios, narrative, storytelling, simulations etc, to accelerate realtime concept development.
We keep a scorecard for emerging innovation networks
We facilitate a culture of innovation and learning

organizations achieve competitive advantage by engaging in action that results in accelerated brand learning and deployment across the network………..

New Porspecting and Discovery approaches are required to help brand communities remain at the forefront of innovation.

The Internet has changed product development and research
Networks are redefining competitive advantage --- Connectivity
Communities are learning faster than traditional incumbents.
New socialization and exchange skills are required.

Collaborative Marketspaces redefine product and service efforts in experience networks. Successful organizations adopt one of these strategies.

Posted by Stuart, November 26, 2002 08:22 PM | Trackback Link (http://www.henshall.com/cgi-bin/mt-tb.cgi/45)
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