COMsumers | Strategic Foresight

Unbound Spiral: Supernova

December 3, 2002 12:57 PM

Kevin Werbach is one of the organizers of Supernova to be held December 9-10, 2002 in Palo Alto, CA. Their description.

Supernova is a new conference exploring the distributed future. With the bursting of the Internet bubble, businesses, end-users, investors, and technology vendors face a bewildering array of challenges. Yet a common theme runs through the fundamental questions facing software, communications, and media. That theme is decentralization.

Intelligence is moving to the edges, through networked computers, empowered users, shifting partnerships, fluid digital content, distributed work teams, and powerful communications devices. Each industry sees only a small piece of the picture. Supernova is the first event to bring these threads together. Those who understand the business opportunities, technical underpinnings, and policy implications of decentralization will have a competitive advantage in any economy.

Some real interesting thinkers. Wish I was going. May provide an interesting update to the P2P conferences I've attended in the last few years. Be a shame if it runs short on attendees. It is still hard to mainstream this message, particularly to marketers. For ultimately this turns the marketing world upside down. A decentralized infrastructure will change consumer interests in information. Perhaps Supernova will help uncover the stories that accelerate change.

If you are looking for more examples of "decentralization" read Kevin's short October paper