Unbound Spiral: Microsoft n IBM

December 9, 2002 10:30 AM

The contrast is clear. Microsoft is promoting product to an antagonistic audience and IBM is smoothly promoting customer realtionships and facilitating solutions. They are like chalk and cheese. Will Microsoft's culture change in time?

Microsoft Dan'l Lewin: "Action is really at the edge of the network. These things are fundamental to where we are headed." .... separately..... "The notion of identity. Whatever notion you choose they will all have to federate!"

IBM Rod Smith: Questions IBM asks themselves:
What if integration costs went to zero?
What if IT dissolves into the fabric of a company?
What happens when integration decisions happen at web service deployment time or connection time? Or businees contract time?