Knowledge Innovation

Unbound Spiral: Supernova Beyond the Web

December 9, 2002 12:00 PM

Nice intro to this session by Jeremy Allaire (Macromedia). Looking at my notes. This was probably the best session of the day. From a consumer perspective the most important. WE NEED AN IDENTITY SYSTEM WAS THE CONCLUSIONS.

Karl Jacob was most impressive. His P2P Spam busting company Cloudmark (brand??) currently has 230k users. However more than anyone all day he put the case for consumers. From the internet forcing us to doing it our way to good examples re Amazon profiles, and the likes of Classmates. A clear evangelist. In a P2P world solutions to questions emerge from the network.

I rather like the opportuntiy for his business. A a spam buster he is involved in real-time trust evaluation. With an emergent community that can eliminate spam he'll have an opportunity to also link the magic mailbox, phone number and e-mail. The community that emerges could well aggregate other powers as a result. Interestingly there was a chaordic comment from the floor. Whether Cloudmark makes it or not. It's worth watching.


Notes - speaker comments:

Jeremy Allaire Macromedia:

Three broad trends
1. Rich clients and the transformation of the user experience particularly on client side
Look at it from x years ago. As a document publishing environment. The container for applications and content haven’t evolved. The fidelity and quality hasn’t evolved The run time model hasn’t really evolved. That model looks decentralized yet is highly centralized. Rich clients break thought this. Support desktop applications. Integrate all forma of media into the runtime itself. Streaming voice, graphics, text, etc integrated into the processing model. They enable are real time P2P arch. Supports a new programming model that leverages a rich capability. Push action out to the edge.

2. Web services and distributed logic
Using XML important to decentralization. Industry too focused on backend and integration of enterprise applications. Really misses what is happening in web content… eg blogger, RSS, early manifestations of the Semantic Web. Grassroots rather than the enterprise groups that are driving it. Second the original vision was software as a service, but a fundamental piece missing was the run-time …. The fullness of software service. Large approached on enterprise integration. Broadband was failing,,, etc.. a few years ago. This perspective is turning around. Across the board broadband is growing. New wave of marketing product development in that area… eg yahoo broadband etc.

3. Significant momentum for broadband technology.
WIFI broadband is growing, hotspot operators, many adding this offer as part of full service bundling. Over 300 cos in the wifi software area today.

When you put these trends together with a new access platform. --- becomes interesting.

Carl Jacob…
Optimistic. A consumer software guy. How do consumers use these services? Cloudmark is a Spam co. P2P system. 230,000 plus users. Before had to go to website to interact. Forced consumer to do it there way. Amazon… end to end controlled by Amazon. Next ten years. Consumers will define how Internet is used., They will have a lot more power. Eg Classmates. Enter all this information. In a P2P world it simply emerges from the network itself. Classmates in a P2P world it becomes a question? It is not just the power of the computers, but the people at the edge of the network, Eg buy in interest.

Mike Helfrich. Groove Networks. P2P collaboration platform. We are dealing with disruptive technologies particularly in the enterprise organizations. Decentralization speaks to some emerging themes. In commercial sector, see activity around Innovation decentralized networks popping up, serendipitous interactions where it is important, while ON the federal side decentralization has a different value proposition. In FG, absolutely require flocking, swarming, rapidly pull together cross coalition threats, responses, end driven user nature of these d architectures is important. Realm in adaptive systems. The end user determining the application to work on the fly. Particularly the federal government must look at the war efforts, to continue collaborating despite elements being brought down. There is resurgence in the notion of person to person types of actions.

Doc Searles…
The idea that something explosive is going on while literally making a new world. Nothing but ends. The middle makers don’t make things. What do we do at the ends of things? Technology trends start with technology. There is a imperative with that --- ask god what the net can do for you ask what you can do for the net… dave winer…??? The idea of place. No one owns it. Everyone can use it. And anyone can improve it. Point made that google … technorati….if you want to look at what your own cosmos is doing. $5.oo.. Arraycom --- cellular broadband? Do it yourself! There is a collection of internet services that we don’t have yet. We need identity services.

Beginning of discussion:
How do we build these things in? Eg RSS… PINGID? RSS? Create infrastructure on which everyone can build? What are the types of policies we put on our vendors? Do we get interoperability so the meta data is published to …. Defense Service Standards. Eg 411 directory.. A rich client

Karl… Is this a change is as significant… this forces so powerful, turn into a community ….. turn into things a lot faster than ever before. This is the way the world is going to be. We may all do it wrong in the first instance. A trust system at keen, rating, review… trust in a P2P network the trust is real-time. Real-time trust evaluation. IT is a force that is very powerful. (Comment (Example temper enthusiasm with the fact the more complex ideas may find it more difficult to spread.)

KW session started with notion beyond the web… do you believe.. etc… ??? The web won because of simplicity openness? Do we need. JA web is very good at displaying content, not good at a high degree of user interaction, too many burdens under html, and not great at immersive media. Eg for Kids, for corps expect in training. Not good for multiple users interacting with page models in real-time. For publishing it is the dominant medium. More sophisticated it breaks down more quickly.

Doc. E- mail not a rich experience. We need identity services, before customers become truly empowered. Consumer is a relic…. Directory and Security … really simple is required.

Round trip HTML mentality is really holding us back. Not time dependent, not designed for media, Rohit Khare…. Knownow is now open sources. Innovation can go on the web???

KJ P2P with ratings, commerce, ….. Amazon cost of goods, is all the hundreds of server to have to scale. If you are eBay what do you do… Can’t use your rating s elsewhere. The hard thing is that what they have created so far but they may find it a noose. Audience ? Is Karl is smoking crack???)

Many of these communities are incredibly self-regulating. Simple rules. “Trust the network” do a great job of thinking in the small! Like nature, in terms .
How do we leverage infrastructure? Infrastructure is just about setting out part of the rules out into the marketplace. Commerce transactions. Centralized some kinds of rating system? Change in the way we establish trust. What is common?

Tom… What can we learn from multi-player games? The original groove intro story. Illuminated how quickly these rich small groups grew up.

Doc… infrastructure… 1 inet itself. History of protocols.. no one owns. Like sub-platform stuff. What happens when the geologies change under it.. The protocols change. Like decentralization,,,,,, need a name for some for this. How does this change. E.g. changes because we add stuff to it. RSS, WIFI..


Feeling some group of companies… that need to take this sense of IDENTITY… whether amazon… chaordics… comments…. Sharing customer information…

How do we create that environment???