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Supernova Collaborative Business

This panel includes John Hagel (New Book: Out of the Box), John Parkingson (spent $1b on tech to promote collaboration), Narry Singh (service - architecture market world), and moderated by David Weinberger.

DW: A panel on collaboration ---what do we all mean by collaboration?

JP "No good collaborative software around!" "Corporations have lost control of the user experience! Collaboration is a very personal experience. To much focus on the "and" rather than the "me"."

That really seems to sum it up. The structured versus the unstructed debate. Lovely bloggers floor comment: "We are hacking the sh** out of you guys."

Panel notes:

This panel includes John Hagel (New Book: Out of the Box), John Parkingson (spent $1b on tech to promote collaboration), Narry Singh (service - architecture market world), and moderated by David Weinberger.

A panel on collaboration ---what do we all mean by collaboration? Not a focus on technology. Intend to talk about how human interaction and social effects happen. Adhoc vs structured, collaboration within, or across the enterprise, or between machines. DW good collaborative software around / efficiencies the business --- why isn't it being used all the time?

JP no good collaborative software around... how do you instrument.. we have applied the metrics.... over seven years... 90% of the difference is called e-mail. JH Notion of coordinating activity. Why do we still bundle so many items within an enterprise? Across enterprises too much manual carry - connect, Can we free up people for more creative problem solving. NS Now one process has many companies. The mandate for collaboration is increasing the impact difficult.

Summary Challenges:
* No collaboration software
* Problem with the integration
* Unprecedented demand for collaboration. How make it stick?

NS need to think / include the governance. JH business processes increasing include a broader range of issues around collaboration issues. Think about taking a loosely coupled approach.

HR people are fixated on the artifacts. Rather than how to use it. A training discussion. Seems no one is trained in the use of e-mail and many apparently are untrainable.

Some interesting floor comments re games. The gaming collaboration -- where is it in business? Yet we see kids doing it now. Others have been trained -- eg military in how to use the headset.... I'm thinking Socom PS2.

JH Levels of collaboration: First level is structuring relationships -- most have failed to fix the structuring across enterprise, 2nd level coordinating the activty levels - info is not flowing, third --- problem solving exceptions and enhancement.

DW Seems less than certain about this gloomy outlook. Mentions Open Source, epinions, ebay, smartmobs, workflow applications, sales mailing lists for salesforces. There is lots of collaboration oing on. Yahoo groups.

This presenter group seems pretty down. It doesn't bode well for the organization. If this is the energy level advising them ---- then let's not be optimistic about traditional organizations making rapid progress in collaboration. Are these guys being too top down? Enterprises are not making the leaps.

JP Corporations have lost control of the user experience! Collaboration is a very personal experience. To much focus on the "and" rather than the "me".

Seems to imply that collaboration will be a very personal issue. Sharing stories with how many other groups are collaborating might accelerate the process. JH in co's very structured collaboration --- granular transfers --- to get things done. Often being driven by non-IT individuals. The IT is often the barrier or resistent point.

Lovely floor comment: We are hacking the sh** out of you guys. Talk about a structured vs unstructured dialogue. Chaos reins in the seats.

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