COMsumers

Unbound Spiral: Mobile Post

January 23, 2003 10:54 AM

Picked this link up via Doc Searls. See David's one line bio.

In his latest posting Doc is using Radar as a metaphor.

"What we DON'T want from Digital Identity is a system where vendors can constantly but silently follow us with passive sonar, or where they ping us when we don't want to be pinged."

The issue here is how to change the game. The game currently is premised on CRM, relationship management, companies holding files, etc. Thus so is everyone's perspective. The one prize companies want more than anything is my e-mail, tied to my address, and phone number. That seems pretty simple and we accept for most business transactions it would make it easier. No more paper receipts... just an eceipt... etc.

Rather than trying to mine my e-mail, nab it etc.... they can have it. They will just have to pay me a small fee. This eliminates business without "economics" in the exchange. It creates power for consumer to set markets for access. It also means that passing information between companies becomes less attractive, because it may not make it cheaper to get to potential customers and customers may have more valuable profiles available.

Consider receiver based communication. In a highly federated world... all the mega companies become agents in a system that is trying to co-ordinate behavior, let other agents know what is happening to them. The receivers of this information use it to decide what they are going to do. The receivers base their decisions on some overall specification of "team goals" (borrowed from Kauffman)

In sports teams we see this as constant chatter. Xerox used always on headsets for repairmen... good practices spread faster.

As consumers we have to increase the cost of commercial access to our information. I cannot afford to walk into the store and have the prices go up! Franked Digital Post still feels like a pretty good first step. (Mobile post boxes -- my phone-- can receive if on... timed postings for a franked fee payable to me. This cost would be higher.) More importantly it will change the perspective of every business and send a message. If nothing else that is a reason to try it. I'm beginning to think there may also be an unintended consequence. Like the original postal revolution fueled literacy.... this time it could fuel digital connectivity.

Last night I was trying to catch up on a threaded discussion on Smart Mobs at www.groupjazz.com chataqua just before dinner. Some interesting threads are starting to emerge. I'll note for fun part of a Howard quote:

"And I think we're seeing the beginning of the demise of email as we know it. I am just about ready to go to a system that charges people to send me email, unless they are on my whitelist. Spam is a scourge." HR (my bold)

I'm thinking again about the scenario matrix Iyesterday. How would smart mobs evolve though each? How would the technology be applied? For example. How would sms evolve combined with GPS location data in a Federated Servant / closed system world controlled by ancient telecoms? Alternatively, how would it evolve in open chaordic communities, where sms is like a verbal contract? perhaps the slate is auto cleared amongst friends using some encrypted function.

Doc this sounds a lot like your example.



Comments (1)

This is proof that you are onto a winner in your COMsumer post idea. What other direct messages have you got on the idea. It seems strange that you would seem to hardly ever get a response.
In ryse that is multiplier x-fold where over 90% of all messages one gets are useless IMHO.
Hope to hear good news soon.
Cheerz Dad

Posted by: Brian Henshall at January 26, 2003 8:32 PM