COMsumers | Knowledge Innovation

Unbound Spiral: Identity Trust Circles

March 24, 2003 04:49 PM

Mitch Ratcliffe and Doc Searls have kicked off another discussion round Infomediaries and Mydentity repectively. It's moving forward. Andre Durand and Eric Norlin thoughts of high-jacking the Liberty Alliance referenced again and the murmuring continues that other moves are afoot.

Mitch writes how we may earn money off my and our identities:

"Companies query the infomediary about making deliveries of vacation solicitations to its clients, and they pay the infomediary to deliver the mail;...."

"There are many other ways to conceive money-making instances. Every piece of junk mail and spam could be accepted only if the sender has paid and it fits criteria suggested by the infomediary, because, if the sender just wants a chance to bother Doc and Doc can get a penny and the infomediary a penny in order for the email to pass through Doc's email server, there is money to be made."

This is the IOWNME - digital post type model written about here earlier. However, there's an important addition. Mitch introduces Xpertweb as the reputation manager for fullfillment. This is an important piece.

Two things strike me about these postings. First "a few of us" are really close to realizing the potential to make this happen. Yet it is disconcerting, the word "TRUST" was not used in either Mitch's or Doc's posts. Second, the myidentity, youridentity, their identity remains confusing from a consumer perspective.

The key to adoption and broadscale use is "TRUST". I know that Xpertweb is designed around trust and reciprocity. So is NetDeva and the Global Trust Exchange. Consumers you and me think about trust not contractually rather they think in CIRCLES. In circles we are safe and secure. For example MyCircle, OurCircle, TheirCircle. "TRUST CIRCLES".

This is important because the my/your/their definition leaves out the aggregation power of "OurCircles". It also forgets the vast number of "CIRCLES" we move in:

1) my circle of friends
2) different social circles (neighborhood, community, friends, etc.)
3) business circles (colleagues, mentors, suppliers, industry, professional, etc.)

This is used in many more ways from "reading circles", to running round n round in circles, and circles round the campfire. Yet CIRCLES is the better metaphor. For what we want are new capabilities that expand consumer's "circles of influence". For once the internet can do what it was designed to do and I might add already does very well for those that use it....

"Expand your Circles". professionally, financially and socially. The disruptive revolution is now in the wings. It's more than matching, it is about creating environments where you can learn and grow from whom you know and the transactions you have completed. Collectively and individually we move in many different CIRCLES and that's where the real value opportunities are to be created when we discover we "collectively" have a lot more to offer, even when we can't possibly know what we can do for each other.