COMsumers

Unbound Spiral: Identity Cooperative?

March 27, 2003 10:29 PM

Why an Identity Cooperative?

Consumer cooperation means members working together in organized fashion for the purpose of creating economics and other added values for everyone.

The aim of consumer cooperation is to enable members to contribute by means of their consumption towards a society which is characterized by economic development, ecological sustainability, mutual reliance and cooperation.

Today consumption is characterized by “information assets”. Collectively they are worth more than individually. Collectively an Identity Cooperative changes information asymmetries in favor of consumers.