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Unbound Spiral: Jazz-Blogging

May 5, 2003 09:32 PM

Abe Burmeister recently comments:  "I think the key is to look at the blog *as a path towards a better designed conversation space*, not as the conversation space itself. I just don't see conversation flourishing to its full potential in the highly owned and branded environment of the blog."

To which I agree! He draws the metaphor of the blog as a home a home for thoughts, invites, the occasional dinner party etc. And yes for the replacement for the personal page. Well I'd sort of like to go out tonight!

Ton Zijlstra writes on the Tipping Point. He also looking for a meme to seed. Let me suggest "Blog Coops" or "Blogops" or perhaps as you will see below "Jazz-Blogging" 

It also reminded me of a  Dave Winer post i saw today contrasting a Barlow point of view with "These are utilitarian things, they simply facilitate a higher level of communication." Maybe but we have to be "collectively involved" and engaged for them to really matter. 

From my perspective most blogging today seems highly personal, the number of public community or cooperative blogs very limited. Of those personal blogs I see two kinds.  First the blog done for primarily for intellectual interest, and second the blog that is part of an economic engine. While I see examples where coding solutions and new memes spread rapidly what clients want when it comes to thought-leaders is a safe place to engage.  So blogs aren't just thinking tools or communicating tools, they are also learning tools.  It just how we apply them and how we create access.  For them to really work some new business models must emerge around them. 

Earlier today I posted on Lifecast.  One of its secrets was the "club", the limited role the safe environment.  So if we want a trusted blogging engine we should assemble a few pieces and test it.    

Here's some quick notes of what I'd like to work towards trying out. 

  • Personal blogs (perhaps a category eg Collective Intelligence).  Each contributor posts two or three times per week. 
  • Fed to a private aggregated community blog I think the max number is about 15.  A subscription - invite only community of approximately 150. 
  • Defined by some key themes.  This extended think tank harnesses the nature of the jazz club.  Clearly the group plays in real-time.
  • Members can comment and become private blogger too if they desire although it won't be necessary.  There's also a message area and capability to share profiles round the group. 
  • It has a profile component too. The social capital exchanged is probably as important as the intellectual stimulation and the technology participation. 
  • Individual blogger still get the benefit of promoting their external self. Blogging externally they can enables new meme and connection to be fed into the blogop (for blog cooperative)

What are the benefits.  Safe access to thought leaders.  Top executives daily news feed, are part of conversation.  The conversation will connect and introduce them to others.  Their views and the views of others stays within the community.  We will meet as a community 3 or 4 times in the year.  There will be a core underlying research program. 

The tools are right there in front of us.  Who has examples of where it is being done already? Always On doesn't cut it as an example. 

Why will they buy?  The same reason the brand manager wants a 24/7 focus group at their fingertip.  Here's the chance to run some ideas, lines of inquiry, test uncertainties, in real-time...... beta testing.  Nothing like having 150 experts at your fingertips.  More importantly the trust and reciprocity that is established means everyone benefits.

Similarly, for key contributors -- their efforts will be sponsored!

Summary: 

"Jazz-Blogging" as a possible meme for colective collaborative intelligent blogging.  What clients want when it comes to thought-leaders is a safe place to engage.  My individual blogs are not safe or maybe too public.  We need to create safe access environments. Probably as part of a collaborative blogging environment. Perhaps then it more like an extended dinner party in the Hamptons.

 



Comments (1)

Great post. I've been thinking along these lines for some time now and have picked up a couple of interesting ideas along the way. One is this collection of Idea Management resources (http://www.innovationtools.com/resources/ideamanagement.asp) found via Corante:IdeaFlow. What we are talking about here is safe ideation and development space, and the technology it needs to support it.

The other is what I think of as injecting a power law distribution into an emerging weblog colony. Power law distributions typically emerge as a natural result of the shift from randomness to order, but the injection of well-designed aggregator "hubs" would jumpstart that process, artificially inseminating the new colony with its highly-connected hubs. There are some (technical, but still useful) thoughts on this "blog hub" here: (http://cyberdash.com/node.php?id=61).

You've given me great food for thought. Excellent post.

-- twf

Posted by: Terry Frazier at May 6, 2003 7:01 AM