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Scotty's Red Ryze

I don't really understand Adrian Scott at all.
... the Ryze thing... what's with this new logo... LIKE WHAT???? ryze.gif
This is exactly what we've been talking about. Branding and Social networks. You know the YASNS. Well caution. Don't jump the gun. It's not finished. Yeah. just first impresssions? Really give them to me. Thought you would never ask.

Well sire it looks a little awkward, bits of the old design intact. No come on now I really want your opinion. Well then I'm really really disappointed. In fact I'm RED with it. DANGER DANGER. That's no sunrise honey... it's the morning after an A-bom. Are you sure you have thought this though? Is it gut or analysis? What's with the colors? It hard to tell. Presume they will play with the left and drop the duplication. Sort of looks like they are short handed. Was this really a good investment in the community. All I wanted was some features. Not a strip bar. There's

no sense of art in a place where artisans play
no sense of personality in a realm of personalities.
no sense of canvas when everyone paints
no sense of action when everyone chatters
no sense of our place just structured space.

Jeez when we talk about branding we talk brand personae and oh high and mighty I see red. I see the red devils work here. Just when I was hoping to get a break from that stinking light blue-grey. You know... White, with spashes of orange and yellow! We were once an innovative community, transforming networks, connecting not red for the hunting.

Wonder if there was a budget for it. Careful, be analytical now. Yep I'm certain it is totally out of synch with what RYZE stands for. Hey do you remember that Ryze research, the few focus groups... the quotes from users, the group on Serious Play sort of kicked it around. Can you remember that far back. Yes sir. It's in my blog --- before categories. Look them up if I must. Shared some with the Ryze folks too. Hmmmm... Check my recollections! Thinkthe comments are on representative. Could the community have changed that much?

Oh man those guy must need a party. Where are Mixers in all this? Where the Guest idea? Didn't you feel like you used to own your page? Yeah I did. It was the first of the soft human profiles. I'm wondering where my home will be now. Gosh what next? A Friendster faceroll? I used to welcome you to my space. I'd check out your guestbook. When you were on my page you were visiting and then I'd go home to the house that Adrian had built for all of us. Dam I can't find the mixer on the beach. Ever been to a Mixer on the beach? Nope but I bet they happened. You sure you are not just mouthing off. Nah.. well maybe. Bet you got a trip to the Bahamas.

Where is the fatal mistake? The evil of the ways? Oh it's coming to me. Yep that's it. the fatal mistake. the emphasis till now on the left was navigation. Holy Crap Batman you mean it has been Amazoned. Yep sure do Robin. Alfred has the lesson. The emphasis on the left was navigation ... . by trying to go left to right with the oversized new indexing tabs... outlined and shadowed... he's usurped my identity.... Scotty's stolen my page. You sure? Yep pretty sure. Before graphically the header wasn't so strong. Now the header and the RED logo are stronger than my name and picture. Oh come now. pack up that frustrated marketer. Go back and whistle techie tunes.

No way I got to get me a link to that touchy feelie research. Now where's those quotes> Yep here it is consumer research? What's it say. Probably said Ryze was refreshing, tickled the parts other sites didn't reach. Was Adrians thing for his friends. Look like maybe he sold out.

The new stuff? Says RYZE first --- ME second. What was the brief? Oh probably make the community more professional looking. You have any recommendations? Is there a strategy? Is there a business model? Ryze could have had it all.

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Comments (2)

Abe:

I the more a I think about logos and community sites the more I think the branding should be so discreet its practically invisible. If the users make the site and the network is the application then the users need to have a sense of *ownership* over the space in order to invest the time to build the network. If the branding is loud then they'll never really feel at home, and when was the last time you bought some furniture for someone else's house?

I think it's real clear in reading some of the keep friendster free messages that circulate on that site that the users really have a sense of ownership, so its no so surprising it keeps growing...

Jon Husband:

Wheee! Jack Kerouac meets Hunter S. Thompson meets marketing consultant meets brand critic meets real live person.

I'll bet Ryze will hope that there are only three or four people that read your blog....but if they're smart, I'll bet they'll realize you're offering them a gift, and that you have made explicit what so many others will think/feel.

I agree wholeheartedly with Abe's "the branding should be so discreet its practically invisible".

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