At what point do you conclude your blog played an impact on the development of a company and their future direction? I've been associated with evangelizing Skype (because it works, is innovative and disruptive) and I can add myself to an influencial group in the forums that have pushed Skype forward, encouraging them to create a market for new applications. Now it is an announced reality and the first new applications are already being seen in the marketplace. One example which I'll say more about in a separate post is on the main page of this blog. It's a "Skype Presence Indicator". I'm now able to share my Skype availability beyond my buddy list. That's a big deal for business and a big deal for websites.
I'm sure Skype will be cautious, it is still a BETA API. However, the release of the API will also accelerate Skype growth. Smart companies developing products using it will enable Skype to enter new markets. I'd expect one of the more lucrative is 900 numbers. Similarly Skype will become part of call center solutions. It's simply cheaper.
Free, Non-commercial API Luxembourg, 9 November 2004 - Skype, the Global Internet Telephony Company today announced the beta of its Skype API (Application Program Interface) included in the latest version of Skype for Windows, enabling hardware devices and software applications to seamlessly integrate with Skype's award-winning Internet telephony software. Skype currently has more than 14.5 million users from every country in the world, and is adding approximately 100,000 new users per day.
"We offer the Skype API to expand quality voice and messaging communications around the globe," said Niklas Zennström, Skype CEO and co-founder. "With this API, Skype is now an open platform and we are keen to watch the world's innovative developer community integrate the Skype application to extend the potential of global communications."
Non-commercial developers worldwide may freely integrate the Skype API in compliance with the Skype software End User License Agreement (EULA). A software development kit which includes documentation, sample code, and other information is available at http://www.skype.com/community/devzone
Commercial, affiliate and other Skype partnership opportunities are handled on an individual basis. Companies and individuals with business proposals are encouraged to contact email@example.com.
Skype Opens API Beta
What are the pitfalls. Skype communication still isn't as open as would be liked. In fact I see many parallels to the learning Skype has done and MT and Six Apart who have been ripped for their licenses after creating a create developer community and set of forums.