Today I am sharing my latest blogging news. The result of a 2.5 year journey that began with a general exploration of the medium led me in many new directions and introduced many new friends and colleagues. During that time I’ve blogged one topic more than any other.
Yes SKYPE! 100’s of posts almost from the day they launched for nearly 18 months. I’ve also faced the marketer’s core dilemma, the more you target a topic the more hits and traffic you generate. I tested this at the end of December and early January and found “how to” posts for Skype gathered even more readers.
Concurrently Skype growth has accelerated with over 2m active online and some 40m minutes a day. New products both hardware and software for Skype are emerging daily. Each day Skype adds another 130000 users. With 24+ million Skypers the majority early adopters, computer literate, these are the current change agents for the communications society. While for the most part tied to desktops and headsets they will become part of a mobile social communications revolution.
This burgeoning market needs representation, and a vehicle for sharing news, product updates, industry views and counterpoints. Skype is also proprietary, it is pointed out again and again that it is not SIP, and similarly “security” and business applications are frequently raised (usually by competitors). These are important issues, and the blog world has enormous power to influence where a company goes and how it develops. I'm listening for counterpoints!
So I'm switching on the “Skype Journal”, independent news, views and support for the Skype community. A developer community is already growing up rapidly around Skype. Along with hardware manufacturers this industry needs a vehicle to grow the total market. Concurrently Skypers need information and all want to learn new ways to go Skype.
With the encouragement of my friends in the Skype Forum some who will be joining and writing for the Skype Journal we expect to evolve as we go. As a group, we already know more than anyone else outside of Skype. We are Skype experts, by study, by use, and simply by thinking about it. We probably know better than anyone else where Skype could go. It’s in our interests to help them; we also won’t be scared to speak our mind or share community concerns. We trust it will be a symbiotic relationship.
So where’s the business model?
As most of you know the money is not generally in blogs. I’ll tell you more about the company later. For now there are many ways the Skype Journal can be helped. Get it up and running and a number of new opportunities open up. The first task is to build traffic to a new site. Help me over the next week. I have to capture an even broader Skype audience.
We are seeking:
• Sponsors: We need this most of all. A sponsor can today completely change the direction of how and where we go.
• Tips / Insights: Your comments and input will always be the most valuable leads we get. Send us letters, let us know where you think we should be looking.
• Additional Writer / Contributor with Telecoms Technical Industry View
• Translators: We want to create a global blog. Skype is being translated already in forums, and for each new version. We have a “deal” in mind.
• Editorial Advisor: Mentor required, no blogging just thought required.
We plan to provide and have planned:
• Research Capability
• Product Design & Innovation
• Skype Focused Events