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Facebook and Mydentity

A few years ago (about 2002) there was a meme Mydentity I think first put up by Eric Norlin and others summarized here by Doc Searls which had me writing about Trust Circles.

Two months ago I considered launching a "Facebook Journal"as I am ready for a new challenge and I'd learnt from Skype Journal what both the advantages and disadvantages of such a strategy are. While it could be done; (there are some "Facebook" Tracking blogs already out there) the thought really traced to Facebook's evolution and the excitement it would generate. Yet it is not the real meme that is exploding here. Under it all is a greater need  for an "Identity solution"

Then at Supernova I missed seeing much chatter about Facebook (Kevin tried to insert it). The following week we arranged a small Facebook Face-Off - a small group adding applications in an accelerated learning and communications session. I'd recommend this to anyone, even novices who haven't been on any of these networks before. 

Three memes have recently emerged that are interesting to me.

  • Concentrating SNS on Facebook:
  • Facebook as an Identity Solution
  • Stuart Henshall is Media
My SNS on Facebook
I'd already started concentrating my networking efforts onto Facebook. However, it was a note by Jeff Pulver on Facebook yesterday (see his blog) that made the choice I'd already been making explicit. I'll admit that Facebook was the same ah-ha moment for me that accompanied Skype, Paypal, Napster, and eBay. I still dislike its closed nature however it works. It also means I've been inviting and enocouraging others to join. Something I've not done on a social network since Ryze. LinkedIn only existed because it was "approved" of by business types. I never had any fun there. My observation is the threshold to exchange is much lower on Facebook vs LinkedIn. Jeff notes the same re referrals. More importantly the exhaust gas from everyones activities helps to maintain and even strengthen weak ties. Facebook as Scoble notes is set to replace my contact lists.

Facebook and Identity
Any large community today can potentially offer an Identity solution. Jeremiah Owyang works of some predictions for Facebook, Identity and Social Networks. He correctly identifies that blog comments  require a better log-in system and his post provides a Books on Campus log-in via Facebook. Which is just another app. I'd be happy to provide this as an option tomorrow on my Blog. I'm still wrestling with the OpenID system in MT4.0. Perhaps a Facebook plug-in would be simpler. However using a Facebook Identity to log-in to other sites is really only half the battle. The question is will Facebook allow us to log-in with an OpenId. I'd like to see one identity for all my communications. I'd still like =stuart to mean something. However, while Facebook is aggregating my directory it is also aggregating micro-content. The power in Facebook is the directory. We don't have 1000+ connections anywhere else. In fact the belief was 150. Facebook overturns that. You cannot move a personal directory of 10000 or more. Scoble already has 3000+. I'm still waiting for an OpenID app for Facebook. It would work around communications access in a channel agnostic fashion and manage access depending on the relationship; an area where Facebook manages poorly. See also Facebook is now the New OpenID

I am Media:
I liked this post by Roi Carthy and the pharse "I am Media". He links to Robert Scoble is Media This reinforced the discussion we had yesterday in the Yitan call on Facebook. The discussion started about exhaust gas.

One of the more interesting aspects of Facebook -- at least to those over 22 years of age, for whom much of today's Net may seem counterintuitive -- is the way it works by routing seemingly insignificant exhaust data to your network of friends.

Do I really need to know the latest favorite book you posted? That you're now buddies with Sam? Apparently yes.
Facebook will reward those that share. If you believe like me that the more you share the more you will ultimately get back then Facebook shouldn't be too hard to understand. As a blogger I've learned that the more I blog the more I get back and that is a good reason to get back in the blogging habit. I'm still not using Facebook effectively, and there are many behaviors we will all learn that make it more effective.  I hear the same rejections and same not for business comments that I've heard about other social tools. Get over it. Start experimenting.

As we learn to share more it will become easier to aggregate information about ourselves. That is where the future is. In the meantime Facebook while interesting still lacks really meaningful controls.

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