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Unbound Spiral: What's your Facebook Strategy

July 18, 2007 04:17 PM

Jeff writes: What's your Facebook Strategy? A message I flogged about Skype for a long time. He's made his perfectly clear.  As noted there are many apps just waiting to happen. While the obvious apps are going in little focus is being placed on the threat that Facebook as a global directory makes to communications; or the power that "groups" might acquire in relation to media and access or the new distribution channels being created.

While the white pages never made any real money without them there would be no telecom industry. Facebook is certainly much more than white or yellow pages. From my perspective it is doing a great job at creating very rich profiles. Nothing else anywhere comes close. For the moment Facebook's strategy is "numbers"; more and more converts. Telecom companies should worry about it. For media companies it is a threat of a different kind which will over time turn over all their ad model assumptions.

The Jeff Pulver Blog: Facebook is: Self-Healing

And now is the time to think about what YOUR Facebook strategy is or is going to be.
I'd add I still have some reservations about Facebook, however these are not material in terms of where we are on the development curve today. Facebook is the one to study and the real question to deal with is "What's your Social Media Strategy?"

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