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Twitterospheric - The Coming Impact of Twitter on PR

Ken Camp brings me back to a post I wrote 30+ days ago. He talks of Yahoo's radio silence after Jerry Yang said I have 100 days to fix the company. After reflecting on the the last few days with bloggers on the Skype outage, and Mattel fiasco perhaps there is something deeper going on.  The whole PR / Branding world has shifted. Are we rejecting in Yahoo a 1.0 model of PR and Branding? The problem with Jerry is he's not apparently 2.0 and social media savvy. There's a social context to the news today; passed virally by bloggers and tweets etc. In Yahoo's case this certainly isn't visible to the outside. The same with Mattel (the ceo should have been in a playroom actually showing he cared about toys etc.), Skype and more. The dilemma for these companies is there's now an accelerated dimension on news and updates. In Yahoo's case we can't feel the pulse and the patient appears to be in distress.

It may be worth at least exploring a world out there where the CEO's are forced to Tweet or they become Twits. This will be less necessary if the organization is more transparent; which is also where shareholder etc have been driving for awhile. While I think this unlikely; the twittospheric acceleration has reached a critical point where it must be part of an organizations strategy, toolkit and tactical understanding if you want to keep your Brand healthy.


Hey Yahoo - Knock, knock. Is anyone home? - Unified Communications

In recent conversations with other blogging colleagues, one thing that's been astounding is that Yahoo has gone what we've begun to call radio silent. Like a ship lost at sea, they are off the radar, status unknown.

Well Jerry, your 100 days are 1/3 gone and many of us are wondering just what the heck is going on at Yahoo. And when we'll hear from you again. You have some of the brightest minds on the planet working there. Sharp, energetic, creative people who not only understand Yahoo's business. They understand Internet business. They're engaged in other places and have their fingers on the pulse of what's going on out here.

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Comments (2)

I can't speak to the larger Yahoo issues, but today my jaw dropped - quite with pleasure -- when a Yahooligan called me directly about a Yahoogroups problem I had posted about. Considering a couple of years ago you could never get help this was really terrific. I was happy.

Stuart [TypeKey Profile Page]:

Hi Nancy, That's great! And real progress. It isn't like I've never been contacted by Yahoo, they have been wonderful sharing progress on messenger for example. It just struck me that somethings changed out there. Those that influence how people feel want something more.

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