Unbound Spiral: Redefining Communications

September 13, 2007 12:11 AM

I've been using the Jeff Jarvis - Dell Hell case for years; so I was interested today when I saw Andy Lark had taken a job with Dell as VP Global Marketing & Communications. Let's hope we see more companies announcing roles like this interpreted in this way.

Andrew Lark: The Larks Are On The Move

Some other things excited me about the opportunity. Communications is being transformed as a profession and practice – we’re entering a new era in which content, conversations and community are becoming defining forces. As they do, transparency, evidence and corporate journalism really matter. Technology enables us to directly engage our audiences and deliver an unfiltered view – in return we get critical conversations and feedback. I will be able to combine my passion for social media and marketing with that I have for communications on a massive playing field.
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