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Official Google Webmaster Central Blog: Improve snippets with a meta description makeover

Print This Post Print This Post | 10.01.07 | Furl - The UnboundSpiral Archive | Comment?

The quality of your snippet ? the short text preview we display for each web result ? can have a direct impact on the chances of your site being clicked (i.e. the amount of traffic Google sends your way). We use a number of strategies for selecting snippets, and you can control one of them by writing an informative meta description for each URL.

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« gapingvoid: “cartoons drawn on the back of business cards”: “google is just one algorithm away from oblivion.”
» Digital Children and the Future of Disruptive Innovation