Comments on: Building Your Brand2.0 Social Media Channel http://www.henshall.com/stuart/2007/11/20/building-your-brand20-social-media-channel/ an unbound place for inquiry, conversation... feed the spiral Thu, 16 Oct 2008 03:15:09 +0000 http://wordpress.org/?v=2.6 By: Conversations with Dina » links for 2007-11-22 http://www.henshall.com/stuart/2007/11/20/building-your-brand20-social-media-channel/#comment-1342 Conversations with Dina » links for 2007-11-22 Thu, 22 Nov 2007 16:25:22 +0000 http://www.henshall.com/stuart/2007/11/20/building-your-brand20-social-media-channel/#comment-1342 [...] Building Your Brand2.0 Social Media Channel | stuart henshall Stuart’s on fire again with some good Brand 2.0 social media tracking advice! (tags: stuarthenshall PR brand2.0 enterprise2.0 metrics socialmedia) [...] [...] Building Your Brand2.0 Social Media Channel | stuart henshall Stuart’s on fire again with some good Brand 2.0 social media tracking advice! (tags: stuarthenshall PR brand2.0 enterprise2.0 metrics socialmedia) [...]

]]> By: Stuart http://www.henshall.com/stuart/2007/11/20/building-your-brand20-social-media-channel/#comment-1334 Stuart Wed, 21 Nov 2007 17:46:05 +0000 http://www.henshall.com/stuart/2007/11/20/building-your-brand20-social-media-channel/#comment-1334 David, I look forward to connecting. Sent in my demo request yesterday! Jon, Thanks for sharing. As we discussed at KMWorld I think both the HR and Marketing groups should be interested in how the organization listens, and in building and accelerating conversations. For HR the new listening becomes part of the learning program. For Marketing the new ear to the ground becomes part of running a brand in beta. Cheers Stuart David,
I look forward to connecting. Sent in my demo request yesterday!

Jon,
Thanks for sharing. As we discussed at KMWorld I think both the HR and Marketing groups should be interested in how the organization listens, and in building and accelerating conversations. For HR the new listening becomes part of the learning program. For Marketing the new ear to the ground becomes part of running a brand in beta.

Cheers
Stuart

]]> By: Jon Husband http://www.henshall.com/stuart/2007/11/20/building-your-brand20-social-media-channel/#comment-1332 Jon Husband Wed, 21 Nov 2007 15:57:34 +0000 http://www.henshall.com/stuart/2007/11/20/building-your-brand20-social-media-channel/#comment-1332 When you get blogging, I'd say you really get going. I am wondering if your hair is on fire ! ;-) More seriously .. I went to a Social media Club event here in vancouver last night, a network called third tuesday started by a PR firm in Ottawa and Toronto that has been reasonably social media savvy for at least a year if not longer now. People from other industries and from more traditional PR are starting to come out of the woodwork now, and I had some pretty funny and interesting conversations last night (mostly listening, though I felt compelled to point one partuicularly enthusiastic and assertive event publicist and marketer to the BzzzzAgent stories from a couple of years ago. Your points are very important about instantiating and sustaining a conversational focus, aggregating to create and feed ongoing conversation hub, that in turn will begin to create a Brand 2.0. Many will, as you point out, continue for quite a while to focus on "x mentions, x hits, and these are the most popular tags" and I agree that is only one half of 2.0 = 1.0. Thanks for your insights and clarity, Stuart. When you get blogging, I’d say you really get going. I am wondering if your hair is on fire ! ;-)

More seriously .. I went to a Social media Club event here in vancouver last night, a network called third tuesday started by a PR firm in Ottawa and Toronto that has been reasonably social media savvy for at least a year if not longer now.

People from other industries and from more traditional PR are starting to come out of the woodwork now, and I had some pretty funny and interesting conversations last night (mostly listening, though I felt compelled to point one partuicularly enthusiastic and assertive event publicist and marketer to the BzzzzAgent stories from a couple of years ago.

Your points are very important about instantiating and sustaining a conversational focus, aggregating to create and feed ongoing conversation hub, that in turn will begin to create a Brand 2.0. Many will, as you point out, continue for quite a while to focus on “x mentions, x hits, and these are the most popular tags” and I agree that is only one half of 2.0 = 1.0.

Thanks for your insights and clarity, Stuart.

]]> By: David Alston http://www.henshall.com/stuart/2007/11/20/building-your-brand20-social-media-channel/#comment-1329 David Alston Wed, 21 Nov 2007 13:14:44 +0000 http://www.henshall.com/stuart/2007/11/20/building-your-brand20-social-media-channel/#comment-1329 Stuart this is a great post. You've put a lot of thought into it and have many really great ideas. I would love to talk to you more about. I'll to give you a call either later today or tomorrow so I can better understand your thinking in more depth. Talk soon. Stuart this is a great post. You’ve put a lot of thought into it and have many really great ideas. I would love to talk to you more about. I’ll to give you a call either later today or tomorrow so I can better understand your thinking in more depth. Talk soon.

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