eComm Misc Morning Notes.

Blaine Cook Lead Architect at Twitter. This is a talk about “YOU”.
140 characters.. keeps things constrained. It’s usable and fun because it has a simple interface. Nice fun slides. API traffic is 3 to 4 times larger than page views.

Irv Shapiro “IfByPhone” - Phone Mashups… How do we do it… Phone Mashups combine Data from the Web with Access From Any Telephone.  Good presentation; worth looking more deeply at.

RJ Auburn Voxeo - Telephony Sucks. Complexity! Arcane protocols! Proprietary, Locked in. He’s showing a Twitter mashup for status updates. It’s simple, obvious and in my view it’s coming. The key is writing XML plug-ins rather than Asterisk plug-ins.

Thomas Howe - starts with a case study on Paprika. Hard time to be in the Paprika game. We need Paprika soup… actually we don’t.. the thought makes me ill. Voice is simply a commodity. Commodities increase their value from being generic. Our attempts to enhance voice diminish that value. People simply don’t want different voice experiences. Surprise is bad with commodities. Is there anything that works? Corn! Here’s how you grow the market for voice. Role model is corn. no one enhances grade A corn. Nearly all enhancements are on efficiency etc. We don’t rule corn it rules us. To Telecoms… Accept role as a commodity. Make it easy to integrate, encourage innovation in the production of our end product. 90% of us need to find ways of using voice, not creating it. We need less farmers , we need more cooks. How would you use voice? If it is pervasive… UPS calls the day before — it is a shipping and logistics application better using voice. How can you make it better using voice? Making applications better with voice. “I cook things with voice!”

Off to Lunch!