Truphone talks iPhone 3.0 – comments that I’ve not seen elsewhere

March 19, 2009

in VoIP

It may be from a Truphone PR link but sometimes it is nice to NOT have to write anything. A business commenting on changes to an operating system doesn’t come very often. Truphone is banking on 3.0 to open up further opportunities. Their points and perspective.

Via Gmail – Truphone Cheers the VoIP Goodies Apple is Delivering with the iPhone 3.0

Missing from the reportage on all the new iPhone features Apple’s opening up are several critical goodies for the London, UK-based VoIP developer and service provider. To wit, says Karl Good, Truphone’s technical director:

* Apple will be opening up an API to their native AMR NB codec – the software that digitizes and packetizes voice for transmission over wireless data networks. Truphone, whose mobile VoIP application is now primarily aimed at the iPhone and iPod touch, is delighted to embed this codec, saving itself the job of writing an implementation from scratch.

* Truphone has also heard reports (as yet unconfirmed), that Apple will implement its own SIP and RTP stacks i.e. the VoIP signaling and streaming media pieces. “Instead of us having to jump over hurdles to keep our own SIP and RTP stacks in line with any changes to Apple’s OS we can use Apple’s own implementations – stacks that they will manage and keep current for us. This gives us more time to focus on usability and features”, says Karl.

* In response to developer demand, Apple has now announced an API that allows their iTunes store and payment process to be embedded within third-party applications. What this means to games developers, for example, is that should George the Game Player get a sudden hankering for an add-on to his app, for example another level of play or a new avatar, he can quickly purchase them without virtual trips to the game vendor’s site, without leaving his game and (best of all), without fishing out his credit card and risking giving the number to yet another faceless vendor. What this means to Truphone is that Terri the TruPhoner can immediately top up her Truphone off-net calling account, under the same friendly, safe, conditions – in the middle of the mobile VoIP app, and without having to give Truphone her credit card number. True, Apple gets to keep its portion of the revenue share, but it’s a price Truphone’s willing to pay to have a) smoother user experience and b) leverage the users’ credit card registration with Apple’s iTunes store.

* Karl also notes a fascinating byproduct of this embedded purchasing API: exposure to a whole new, younger demographic – the iPod user. While Tanya the iPod toucher may be too young for her own credit card, Mum often registers her card with iTunes for her, to allow her daughter the occasional 99-cent download. For similar money, Tanya can now buy herself many minutes of calling over WiFi to friends on regular PSTN phones.

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