Does P&G Need Product Innovation or Strategic Innovation? – Forbes

July 15, 2013

in delicious

My Notes from Delicious:

“More likely, P&G needs innovation in its business system—downstream, upstream, internal, or all three. For example, maybe it needs innovation in how it distributes its products in its core grocery, drug, and discount channels or to rethink the way it sells or makes beauty products for the “masstige” category (where it’s made a huge bet). Perhaps the next generation of digital—social, mobile, analytics, and cloud—holds the key to unlocking more value from its entire business system, both inside and outside its current corporate boundaries. Or maybe….”

There are enormous opportunities to innovate around the experience of using P&G products. They simply need to carry more intelligence with them and begin actually engaging their customers.

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