High-End Stores Use Facial Recognition Tools To Spot VIPs : All Tech Considered : NPR

July 22, 2013

in delicious, Mobility, Rich Profiles, Smart Retail

My Notes from Delicious: 
“In the retail setting, the database of customers’ faces is comprised of celebrities and valued customers, according to London’s Sunday Times. If a face is a match, the program sends an alert to staff via computer, iPad or smartphone, providing details like dress size, favorite buys or shopping history. The software works even when people are wearing sunglasses, hats and scarves. Recent tests have found that facial hair, aging, or changes in weight or hair color do not affect the accuracy of the system.”
I don’t really see a huge privacy story here. This is inevitable. The challenge for retailers is how to use it effectively. It may well polarize some customers if they end up getting worse service and it is obvious. Equally woe be to those that were ever caught shoplifting.

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