This Is What a Travel Site Should Look Like via Wired

July 26, 2013

in innovation, Mobility, Strategy Formulation

I just wish I could shop for travel like this. A little glamour, a little treat, and adventure. It’s just part of the re-thinking that Expedia needs to bring to their business (after announcing poor results today). This design example is in stark contrast. I still buy most of my travel via my PC, although increasingly use other apps on my iPad and frankly the iPad is or should be better at looking for travel solutions.

Travel sites have been reduced to the lowest common denominator. It’s all about the cheapest fares, the cheapest flights, and just enough detail to ensure you don’t wind up in some bedbug-infested hell-hotel that classifies “luxury” as running water that’s a lighter shade of brown. We need something better. Something that can cut through the cruft, help us define what kind of travel experience we’re after, and do it with style.  See Original Post.
CEO Dara Khosrowshahi was somewhat on the defensive today in answering investor questions on a call for second quarter 2013 for Expedia, the world’s largest online travel agency. The company saw a broad negative impact as TripAdvisor moved to metasearch, hurting Expedia on all metrics. In response, the company plans to tweak its bidding strategy for gaining position in the top slots of TripAdvisor’s metasearch results. Consumers are no longer clicking on pop-up ads from TripAdvisor, as TripAdvisor replaced pop-up ads with hotel metasearch. See Original Post.

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