Majority of Consumers Will Delete Emails They Can’t Read on Their Smartphone

August 14, 2013

in delicious

The most surprising fact to come out of this report is that age doesn’t matter. 88% of consumers between the ages of 18 and 30 open email on a mobile device, and over half say their smartphone has become the primary device on which they open emails. 85% of consumers ages 30 to 39 open emails on their mobile device; with almost half (48%) saying it’s their primary device to do so. 74% of consumers ages 40 to 49 read emails on mobile devices, with 35% claiming it as their primary reading device. 71% of consumers ages 50 and 59 read emails on mobile devices and 26% say it’s their primary reading device. In other words, it doesn’t matter who your customer is, your email marketing messages have to be optimized for mobile phones.” Read Original Post.

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