The Archives




  • Blogging, Conversational Blogging, PR, brand 2.0, general, social media

    Big Co’s to Big Co’s We have no idea….. Share?

    12.18.07 | Stuart | Permalink | 7 Comments

    I just read about the Blog Council via Jeff Jarvis. Bit late to chime in too and say this is a yesterday’s idea (Alec said that and I read more here, here, and here with great comments.) I conclude organizations must empower customers to craft how the relationship will evolve. See the BBC. 
    The Blog Council [...]

    I just read about the Blog Council via Jeff Jarvis. Bit late to chime in too and say this is a yesterday’s idea (Alec said that and I read more here, here, and here with great comments.) I conclude organizations must empower customers to craft how the relationship will evolve. See the BBC. 
    The Blog [...]

  • PR, social media

    OPML - “Our Press Message Links” from PR

    11.21.07 | Stuart | Permalink | 1 Comment

    I like Marshall’s suggestion to PR folks to send him an OPML file for their clients feed. What I’d find even more interesting is getting an OPML of the key influencer’s (blogs, video, etc.) in the category the client is operating in. I’d also like to see included an RSS link included to a bookmarking [...]

    I like Marshall’s suggestion to PR folks to send him an OPML file for their clients feed. What I’d find even more interesting is getting an OPML of the key influencer’s (blogs, video, etc.) in the category the client is operating in. I’d also like to see included an RSS link included to a bookmarking [...]

  • Conversational Blogging, Knowledge Innovation, brand 2.0, social media

    5.17 Five+ Years Blogging

    11.05.07 | Stuart | Permalink | 4 Comments

    I’m an incredibly lucky guy. My life changed because I blog and when I work to engage in conversation. After 5.17+ years of blogging it should be easy to write this post. Then writing has never come easy for me. Still, when my blog buddies Jim McGee (6) and then Ross Mayfield (5) [...]

    I’m an incredibly lucky guy. My life changed because I blog and when I work to engage in conversation. After 5.17+ years of blogging it should be easy to write this post. Then writing has never come easy for me. Still, when my blog buddies Jim McGee (6) and then Ross Mayfield (5) [...]

  • Strategic Foresight, brand 2.0

    What’s Your Brand Strategy for OpenSocial

    11.01.07 | Stuart | Permalink | 1 Comment

    While the buzz is huge today around OpenSocial the buzz reflects what Facebook has achieved. The marketing buzz that exists around OpenSocial confirms that marketers need to be seriously involved in Social Networks. Few still recognize it. It’s going to take at least three years for most to even catchup. In involves all of us.

    So [...]

    While the buzz is huge today around OpenSocial the buzz reflects what Facebook has achieved. The marketing buzz that exists around OpenSocial confirms that marketers need to be seriously involved in Social Networks. Few still recognize it. It’s going to take at least three years for most to even catchup. In involves all of us.

    So [...]

  • brand 2.0

    Why Aren’t PR Firms Leading on Video Conferencing.

    11.01.07 | Stuart | Permalink | 4 Comments

    I lost the original post and so will take a different tack starting with a thought. Many PR firms are failing to innovate and use best social media tools for their job. Example. Why aren’t they using the latest low cost video communications tools to enhance their social media messages? Specifically, why aren’t they [...]

    I lost the original post and so will take a different tack starting with a thought. Many PR firms are failing to innovate and use best social media tools for their job. Example. Why aren’t they using the latest low cost video communications tools to enhance their social media messages? Specifically, why aren’t they [...]

  • Strategic Foresight, brand 2.0, social media

    The Social Media 40/30/20

    10.19.07 | Stuart | Permalink | Comment?

    Euan responded to Corporate Listening with a quip that it may be hard within the BBC. I’ve been puzzling over the type of quick test to bring “listening” and social media attention home to top management. For strategy and thinking about the future I often use the 40/30/20 rule. See below - bottom. I’ve [...]

    Euan responded to Corporate Listening with a quip that it may be hard within the BBC. I’ve been puzzling over the type of quick test to bring “listening” and social media attention home to top management. For strategy and thinking about the future I often use the 40/30/20 rule. See below - bottom. I’ve [...]

  • Conversational Blogging, Knowledge Innovation

    Dell Hell - Gains a New Meaning

    10.18.07 | Stuart | Permalink | 3 Comments

    There is new meaning in Dell Hell. Now its a note: Hi Tom, See this blog post…. Love Michael.
    Jeff Jarvis reports on the end of Dell Hell (video) and how they have come full circle. The para below is the most interesting to me.
    Dell Learns to Listen
    “These
    conversations are going to occur whether you [...]

    There is new meaning in Dell Hell. Now its a note: Hi Tom, See this blog post…. Love Michael.
    Jeff Jarvis reports on the end of Dell Hell (video) and how they have come full circle. The para below is the most interesting to me.
    Dell Learns to Listen
    “These
    conversations are going to occur whether you [...]