September 1, 2011
My del.icio.us links and notes. New Media and the People-Powered Uprisings – "Collective Action Problems" – ""Collective action problems" arise when a problem can be solved only through cooperation by many, but when there are strong disincentives for any one individual to participate, especially if victory is not guaranteed. These problems can be seen as [...]
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November 20, 2007
I can build my own channel in YouTube. In fact I can build it on a number of social networking sites. So when it comes to companies and brands… Where is their channel? Why aren’t they building their own? The problem is most brand managers, PR firms and ad agencies still believe they create content. [...]
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