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  • Strategic Foresight, brand 2.0, social media

    The Social Media 40/30/20

    10.19.07 | Stuart | Permalink | Comment?

    Euan responded to Corporate Listening with a quip that it may be hard within the BBC. I’ve been puzzling over the type of quick test to bring “listening” and social media attention home to top management. For strategy and thinking about the future I often use the 40/30/20 rule. See below - bottom. I’ve [...]

    Euan responded to Corporate Listening with a quip that it may be hard within the BBC. I’ve been puzzling over the type of quick test to bring “listening” and social media attention home to top management. For strategy and thinking about the future I often use the 40/30/20 rule. See below - bottom. I’ve [...]