Posts tagged as:

marketing

AT&T Fails A Social Media Marketing Test – The Terry Stenzel Letter Response

September 8, 2010

If you were the VP and GM of AT&T what sort of letter would you send your customers and why? As an ex-VP Marketing I would not have sent out the letter many received from Terry Stenzel at AT&T today. For me it makes a number of mistakes serving to highlight the gap between old [...]

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From ‘Thought Leadership’ to ‘Upstreaming Conversations’

May 19, 2010

The phrase ‘thought leadership’ has some appeal to me. So today, I was reading an insightful post by Jim McGee, which led to some reflections and a gut reaction on why ‘thought leadership’ is finished as a marketing, management or PR label. [image to the left, from here]. Jim McGee writes that Thought Leadership risks becoming an empty [...]

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Pee-wee Gets An iPad! – More Videos to Come.

January 29, 2010

So when will the free marketing stop? How many videos are there now? No one will be confused about the iPad when it is actually available. All will know it works like an iPhone although is really a big iPod Touch. It may not have everything and yet that is little to worry about. What [...]

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Big Co’s to Big Co’s We have no idea….. Share?

December 18, 2007

I just read about the Blog Council via Jeff Jarvis. Bit late to chime in too and say this is a yesterday’s idea (Alec said that and I read more here, here, and here with great comments.) I conclude organizations must empower customers to craft how the relationship will evolve. See the BBC.  The Blog [...]

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Blogger Relations vs Social Media News Release (SMNR)

October 15, 2007

It is not about MEDIA! I saw a few posts on SMNR or SMPR? recently, and I put them aside. Now I see praise about Ford’s latest social media blogger release which certainly looks slick and does little for me. I will explain below. Quite separately, I also found myself chatting to Andy Abramson after [...]

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