The Archives




  • PR, brand 2.0, social media

    Building Your Brand2.0 Social Media Channel

    11.20.07 | Stuart | Permalink | 4 Comments

    I can build my own channel in YouTube. In fact I can build it on a number of social networking sites. So when it comes to companies and brands… Where is their channel? Why aren’t they building their own? The problem is most brand managers, PR firms and ad agencies still believe they create content. [...]

    I can build my own channel in YouTube. In fact I can build it on a number of social networking sites. So when it comes to companies and brands… Where is their channel? Why aren’t they building their own? The problem is most brand managers, PR firms and ad agencies still believe they create [...]

  • Accelerating Innovation, Brand Futures, social media

    Pleo on the Move - in Social Media

    10.18.07 | Stuart | Permalink | 2 Comments

    Sadly, I couldn’t make it to Poptech this year; having been twice before. So today I watched on live.poptech.org as Pleo a robotic lifeform was presented by its designer Caleb Chung of Ugobe. He also designed the Furby (My daughter had to have one!) and shared drawings of his approach to creating it. - [...]

    Sadly, I couldn’t make it to Poptech this year; having been twice before. So today I watched on live.poptech.org as Pleo a robotic lifeform was presented by its designer Caleb Chung of Ugobe. He also designed the Furby (My daughter had to have one!) and shared drawings of his approach to creating it. - [...]

  • Conversational Blogging, PR, RSS, brand 2.0

    Blogger Relations vs Social Media News Release (SMNR)

    10.15.07 | Stuart | Permalink | 12 Comments

    It is not about MEDIA! I saw a few posts on SMNR or SMPR? recently, and I put them aside. Now I see praise about Ford’s latest social media blogger release which certainly looks slick and does little for me. I will explain below. Quite separately, I also found myself chatting to Andy Abramson after [...]

    It is not about MEDIA! I saw a few posts on SMNR or SMPR? recently, and I put them aside. Now I see praise about Ford’s latest social media blogger release which certainly looks slick and does little for me. I will explain below. Quite separately, I also found myself chatting to Andy Abramson after [...]