tags

brand 2.0




  • Blogging, Conversational Blogging, PR, brand 2.0, general, social media

    Big Co’s to Big Co’s We have no idea….. Share?

    12.18.07 | Stuart | Permalink | 7 Comments

    I just read about the Blog Council via Jeff Jarvis. Bit late to chime in too and say this is a yesterday’s idea (Alec said that and I read more here, here, and here with great comments.) I conclude organizations must empower customers to craft how the relationship will evolve. See the BBC. 
    The Blog Council […]

  • PR, brand 2.0, social media

    Building Your Brand2.0 Social Media Channel

    11.20.07 | Stuart | Permalink | 4 Comments

    I can build my own channel in YouTube. In fact I can build it on a number of social networking sites. So when it comes to companies and brands… Where is their channel? Why aren’t they building their own? The problem is most brand managers, PR firms and ad agencies still believe they create […]

  • Blogging, brand 2.0, social media

    Starwood Hotel Blogs

    11.20.07 | Stuart | Permalink | Comment?

    Just a few weeks ago I was writing about how a small hotel could create a hotel blog. Now the Starwood group comes up with something that looks a little slick to me. It is too controlled, too likely to delete reviews that aren’t exactly what they want (the benefit of reviews on […]

  • Conversational Blogging, Knowledge Innovation, brand 2.0, social media

    5.17 Five+ Years Blogging

    11.05.07 | Stuart | Permalink | 4 Comments

    I’m an incredibly lucky guy. My life changed because I blog and when I work to engage in conversation. After 5.17+ years of blogging it should be easy to write this post. Then writing has never come easy for me. Still, when my blog buddies Jim McGee (6) and then Ross Mayfield (5) […]

  • Strategic Foresight, brand 2.0

    What’s Your Brand Strategy for OpenSocial

    11.01.07 | Stuart | Permalink | 1 Comment

    While the buzz is huge today around OpenSocial the buzz reflects what Facebook has achieved. The marketing buzz that exists around OpenSocial confirms that marketers need to be seriously involved in Social Networks. Few still recognize it. It’s going to take at least three years for most to even catchup. In involves all of us.

    So […]

  • brand 2.0

    Why Aren’t PR Firms Leading on Video Conferencing.

    11.01.07 | Stuart | Permalink | 4 Comments

    I lost the original post and so will take a different tack starting with a thought. Many PR firms are failing to innovate and use best social media tools for their job. Example. Why aren’t they using the latest low cost video communications tools to enhance their social media messages? Specifically, why aren’t they […]

  • brand 2.0, social media

    Listening to Beta / Social Bookmarking

    10.29.07 | Stuart | Permalink | Comment?

    The number of posts on “listening” are increasing! Or perhaps I’m just becoming a better listener. I’ve recently read posts on listening by Dina Mehta and Chris Brogan. I also enjoyed a link back to Valeria Maltoni who links listening to beta. It’s also a term we’ve been using in the development of Mosoci. I’ve […]

  • brand 2.0

    PR and Bloggers Officially in "Beta” - Finally

    10.26.07 | Stuart | Permalink | 2 Comments

    Marshall Kirkpatrick writes 5 PR Pitches: The Good and Bad provides examples and and I have to sympathize with him. RIght now we are back into Von season and I’m getting all sorts of VoIP junk in my mailbox (I used to write Skype Journal; and yes I’m still interested in very select stuff; […]

  • brand 2.0

    Brand2.0 Applied to iPod Touch by Apple

    10.26.07 | Stuart | Permalink | 1 Comment

    I got three notifications today that Apple will launch a new iPod Touch commercial created by a student Nick Haley and uploaded to You Tube. It’s good, in fact it’s great! It’s also the future and for me a perfect example of Brand2.0.
    Apple got lucky and yet should be credited with 1)seeing it […]

  • Strategic Foresight, brand 2.0

    Yahoo 100 Days and… We’re at 98!

    10.22.07 | Stuart | Permalink | 1 Comment

    98 days and counting. Just two to go. I doubted Yahoo’s hundred day plan on day two. Over the weekend I linked to two posts that further compounded my doubts. If we get a plan I still suspect it will be very 1.0 and not 2.0 focused. Why? It’s in the language.
    Yahoo Marketing Chief Escapes […]

  • Strategic Foresight, brand 2.0, social media

    The Social Media 40/30/20

    10.19.07 | Stuart | Permalink | Comment?

    Euan responded to Corporate Listening with a quip that it may be hard within the BBC. I’ve been puzzling over the type of quick test to bring “listening” and social media attention home to top management. For strategy and thinking about the future I often use the 40/30/20 rule. See below - bottom. I’ve […]

  • Knowledge Innovation, brand 2.0

    Enterprise 2.0 - Marketing Leadership

    10.16.07 | Stuart | Permalink | Comment?

    Jim McGee writes an excellent post on Enterprise2.0 and The Problem of Emergence. He closes his post with a comment about messiness and the need to learn as we go. That’s why in my view the explosion of social media content is creating an opportunity for Marketers to bring the outside-in and help to reinvent […]

  • Conversational Blogging, PR, RSS, brand 2.0

    Blogger Relations vs Social Media News Release (SMNR)

    10.15.07 | Stuart | Permalink | 12 Comments

    It is not about MEDIA! I saw a few posts on SMNR or SMPR? recently, and I put them aside. Now I see praise about Ford’s latest social media blogger release which certainly looks slick and does little for me. I will explain below. Quite separately, I also found myself chatting to Andy Abramson after […]