From the category archives:

brand 2.0

Buying Shoes – Scanning the Store – Do you feel guilty? Nope!

January 4, 2012

Do you feel a little exposed shopping and scanning the merchandise? I still do. On Monday I went shopping with my son for basketball shoes. Sports Authority was pretty well shopped over. We’d find a shoe only in the wrong color or size. Before long I had my ShopSavvy App out and was scanning potential [...]

Read the full article →

How to get the most out of your blography?

November 3, 2009

At Mosoci we have a blography product that’s a wonderful way to build a conversation with leading edge respondents and even those less familiar with blogs. While the blography format has evolved over time it remains a relatively simple product. What makes it effective is the conversations and dialogue that it enables with clients. So [...]

Read the full article →

Big Co’s to Big Co’s We have no idea….. Share?

December 18, 2007

I just read about the Blog Council via Jeff Jarvis. Bit late to chime in too and say this is a yesterday’s idea (Alec said that and I read more here, here, and here with great comments.) I conclude organizations must empower customers to craft how the relationship will evolve. See the BBC.  The Blog [...]

Read the full article →

Building Your Brand2.0 Social Media Channel

November 20, 2007

I can build my own channel in YouTube. In fact I can build it on a number of social networking sites. So when it comes to companies and brands… Where is their channel? Why aren’t they building their own? The problem is most brand managers, PR firms and ad agencies still believe they create content. [...]

Read the full article →

Starwood Hotel Blogs

November 20, 2007

Just a few weeks ago I was writing about how a small hotel could create a hotel blog. Now the Starwood group comes up with something that looks a little slick to me. It is too controlled, too likely to delete reviews that aren’t exactly what they want (the benefit of reviews on travel sites). [...]

Read the full article →

5.17 Five+ Years Blogging

November 5, 2007

I’m an incredibly lucky guy. My life changed because I blog and when I work to engage in conversation. After 5.17+ years of blogging it should be easy to write this post. Then writing has never come easy for me. Still, when my blog buddies Jim McGee (6) and then Ross Mayfield (5) and now [...]

Read the full article →

What’s Your Brand Strategy for OpenSocial

November 1, 2007

While the buzz is huge today around OpenSocial the buzz reflects what Facebook has achieved. The marketing buzz that exists around OpenSocial confirms that marketers need to be seriously involved in Social Networks. Few still recognize it. It’s going to take at least three years for most to even catchup. In involves all of us. [...]

Read the full article →

Why Aren’t PR Firms Leading on Video Conferencing.

November 1, 2007

I lost the original post and so will take a different tack starting with a thought. Many PR firms are failing to innovate and use best social media tools for their job. Example. Why aren’t they using the latest low cost video communications tools to enhance their social media messages? Specifically, why aren’t they using [...]

Read the full article →

Listening to Beta / Social Bookmarking

October 29, 2007

The number of posts on “listening” are increasing! Or perhaps I’m just becoming a better listener. I’ve recently read posts on listening by Dina Mehta and Chris Brogan. I also enjoyed a link back to Valeria Maltoni who links listening to beta. It’s also a term we’ve been using in the development of Mosoci. I’ve [...]

Read the full article →

PR and Bloggers Officially in "Beta” – Finally

October 26, 2007

Marshall Kirkpatrick writes 5 PR Pitches: The Good and Bad provides examples and and I have to sympathize with him. RIght now we are back into Von season and I’m getting all sorts of VoIP junk in my mailbox (I used to write Skype Journal; and yes I’m still interested in very select stuff; no [...]

Read the full article →

Brand2.0 Applied to iPod Touch by Apple

October 26, 2007

I got three notifications today that Apple will launch a new iPod Touch commercial created by a student Nick Haley and uploaded to You Tube. It’s good, in fact it’s great! It’s also the future and for me a perfect example of Brand2.0. Apple got lucky and yet should be credited with 1)seeing it (listening!) [...]

Read the full article →

Yahoo 100 Days and… We’re at 98!

October 22, 2007

98 days and counting. Just two to go. I doubted Yahoo’s hundred day plan on day two. Over the weekend I linked to two posts that further compounded my doubts. If we get a plan I still suspect it will be very 1.0 and not 2.0 focused. Why? It’s in the language. Yahoo Marketing Chief [...]

Read the full article →

The Social Media 40/30/20

October 19, 2007

Euan responded to Corporate Listening with a quip that it may be hard within the BBC. I’ve been puzzling over the type of quick test to bring “listening” and social media attention home to top management. For strategy and thinking about the future I often use the 40/30/20 rule. See below – bottom. I’ve also [...]

Read the full article →

Enterprise 2.0 – Marketing Leadership

October 16, 2007

Jim McGee writes an excellent post on Enterprise2.0 and The Problem of Emergence. He closes his post with a comment about messiness and the need to learn as we go. That’s why in my view the explosion of social media content is creating an opportunity for Marketers to bring the outside-in and help to reinvent [...]

Read the full article →

Blogger Relations vs Social Media News Release (SMNR)

October 15, 2007

It is not about MEDIA! I saw a few posts on SMNR or SMPR? recently, and I put them aside. Now I see praise about Ford’s latest social media blogger release which certainly looks slick and does little for me. I will explain below. Quite separately, I also found myself chatting to Andy Abramson after [...]

Read the full article →