From the category archives:

Brand Futures

Exit Strategy

September 9, 2004

Corporate Environmental Optimism

November 4, 2003

Is Skype making early branding mistakes? Are they positioning themselves appropriately? Do the founders really “live the brand”. Do they know their target audience?For Skype to be really successful it must be more than technology or “disrupting” the old phone system. It’s about welcoming in tomorrow. We are in the age of P2P telephony. How people share in these riches will define the potency of the solution. A few brand challenges…..

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Dissecting the ChatRoom
June 23, 2003

How does one think through new product development for chat? Last October I found this an intriguing question and with a little help developed the exploratory framework below. Today it is perhaps more relevant to the learning required to enhance collaboration with emerging social software. The target of this chat exploration was focused on determining the consumer frameworks to aid decision-making.

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Community-Centric Communications
March 4, 2003

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Experience Brands
December 2, 2002

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Antiport SMART MOBS CUSTOMER FEEDBACK
November 19, 2002

Antiport CONCEPT Flys New Format for Landing Consumer Feedback. Antiport creates distributed structure with distributed scalability. Formed to maximise transparency it is viral and expected to get rapid visibility……..creating new community rights and activism……..

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Perspective on Business Stories
November 8, 2002

“The dynamic of business storytelling is different from
professional storytelling.

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Diehard Marketing
November 3, 2002

Diehard fans should ignore Express Service. The wheels have come off Sears Automotive Services… Follow the <a href=”http://www.sears.com”>Sears</a> tag “Where else?” and find better service elsewhere.

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Scenarios & Stories
June 27, 2002

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More on Stories Accelerating learning
June 26, 2002

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