September 12, 2003
Is Skype making early branding mistakes? Are they positioning themselves appropriately? Do the founders really “live the brand”. Do they know their target audience?For Skype to be really successful it must be more than technology or “disrupting” the old phone system. It’s about welcoming in tomorrow. We are in the age of P2P telephony. How people share in these riches will define the potency of the solution. A few brand challenges…..
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June 23, 2003
How does one think through new product development for chat? Last October I found this an intriguing question and with a little help developed the exploratory framework below. Today it is perhaps more relevant to the learning required to enhance collaboration with emerging social software. The target of this chat exploration was focused on determining the consumer frameworks to aid decision-making.
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