From the category archives:

PR

AT&T Fails A Social Media Marketing Test – The Terry Stenzel Letter Response

September 8, 2010

If you were the VP and GM of AT&T what sort of letter would you send your customers and why? As an ex-VP Marketing I would not have sent out the letter many received from Terry Stenzel at AT&T today. For me it makes a number of mistakes serving to highlight the gap between old [...]

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Blogger Relations

July 20, 2009

On Tuesday this last week I found myself in a learning lab at Fort Mason and then later out on the Marin headlands at…….. I’d been asked to be both fly on the wall and scribe. It was an opportunity to take a moment out, on my time and yet get exposure to thinking, reporting  [...]

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Big Co’s to Big Co’s We have no idea….. Share?

December 18, 2007

I just read about the Blog Council via Jeff Jarvis. Bit late to chime in too and say this is a yesterday’s idea (Alec said that and I read more here, here, and here with great comments.) I conclude organizations must empower customers to craft how the relationship will evolve. See the BBC.  The Blog [...]

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OPML – “Our Press Message Links” from PR

November 21, 2007

I like Marshall’s suggestion to PR folks to send him an OPML file for their clients feed. What I’d find even more interesting is getting an OPML of the key influencer’s (blogs, video, etc.) in the category the client is operating in. I’d also like to see included an RSS link included to a bookmarking [...]

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Building Your Brand2.0 Social Media Channel

November 20, 2007

I can build my own channel in YouTube. In fact I can build it on a number of social networking sites. So when it comes to companies and brands… Where is their channel? Why aren’t they building their own? The problem is most brand managers, PR firms and ad agencies still believe they create content. [...]

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Blogger Relations vs Social Media News Release (SMNR)

October 15, 2007

It is not about MEDIA! I saw a few posts on SMNR or SMPR? recently, and I put them aside. Now I see praise about Ford’s latest social media blogger release which certainly looks slick and does little for me. I will explain below. Quite separately, I also found myself chatting to Andy Abramson after [...]

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