From the category archives:

research

Ethnographer’s Mobile Tools – 360 Panorama

December 28, 2011

With each advance in smartphone tech I seek to find new and easier ways to capture what I actually see in the field. I find that running a video… often doesn’t do it later when telling a story with a visual. Equally, it can be difficult to let people see things through their own lens…. [...]

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Mobiles, Beer and Segmentation – Approaching Dynamic Segments

January 6, 2010

How do mobiles and beer go together? Or not? This is the second post building on earlier reflections and considering how they apply to “segmenting the mobile market”. For my beer and mobile question I may get a range of answers. From arranging a meetup to feeling good showing off my new phone. Someone else [...]

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My Nokia Ovi Experience and Upgrading an N95 to Ovi Compatibility

January 4, 2010

Another post I worte a few weeks ago and held off posting. I’d done it for my own understanding and as general market knowledge / intelligence. I held back on posting it as I’ve been doing some work for Nokia, I like Nokia and many of the people that work there impress me. Yet Ovi [...]

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“Power to You” – Vodafone and services – Nokia and solutions

January 3, 2010

I’m reading “The Future is Calling” in print in India Today (Yes wrote most of this some weeks ago). A quote at the top of the article caught my attention. Ten years ago, only three in hundred Indians had a phone. That number’s up to 45 now. The next step is going from plain communications [...]

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Dissecting the Mobile Market – The Need for a Dynamic Segmentation

December 18, 2009

Over six years ago I wrote a post Dissecting the ChatRoom (Unbound Spiral) and a few weeks ago I revisited it as I was beginning to believe a similar dynamic segmentation approach is required to understand the radically changed mobile market. In fact, when I look at it now I believe it remains fairly timeless [...]

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Panel on Innovation through Observation and Design #Mobilize

September 10, 2009

Some interesting comments although few examples provided. As always, good research and design is a mix of talented people and the result of powerful conversations. Schedule Innovation through Observation and Design Some of the best products and designs of the last 10 years have been derived from the study of human behavior. Landmark companies like [...]

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When Real-Time Location Based Data Makes a Difference – Saves Lives

August 27, 2009

I’m curious. Are you ready to contribute your mobile to the common good? Would you participate in surveys on an ongoing basis? If we made it easy? Would you join a panel? I’ve been thinking more down this path after my visit to the Amazon. In the Amazon river basin, Dengue fever kills. Each year, [...]

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Mobile Learning and the Classroom

July 20, 2009

I was hanging out at Fort Mason getting my first look at kids working on their documentary projects. It took me two days to understand the deeper meaning around this project and the Mobile Learning Institute. This post serves as my first impressions. I’m watching middle school kids (11 to 14) working on scripts. They [...]

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Take Your Team to India

May 21, 2008

Yesterday I posted this blog Emerging Markets and Mobile Impact on the Supernova2008 ConversationHub and I wanted to share it here too. My interest in doing Market Research into Indian opportunities is not limited to mobile, or technology. Banks, Financial Institutions, Healthcare, Consumer Products etc. It just traces to the size of the opportunity and [...]

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Is iPhone Lust Global?

May 15, 2008

While recently in India, Dina and I explored the iPhone factor. We saw it in the wild (eg. people using them) and talked to 18 to 24 year old leading-edge mobile users in Mumbai. We were both left a little shocked! While focus groups aren’t statistical research and Mumbai is hardly an Apple stronghold; the [...]

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Repairs, Tweaks and Choice – Mobile Phones

May 9, 2008

18 months ago I bought my daughter a Nokia n73 in India as a birthday present. At the time it was about the coolest phone I could get for her with a 3mpx auto focus camera etc. She’s a torture test user. The first keyboard lasted one year before the whole joystick and keypad underpinnings [...]

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Emerging Market – Research to Action

May 8, 2008

A few years ago my brother gave me a book Investment Biker. Written by Jim Rogers a VC who took a motorcycle on a tour of the world and then from what he learned made investment decisions. I think we’d both like to follow that dream and ride around the world that way. I know [...]

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Prince A950 — My China Phone – Think Different

May 7, 2008

I’m sure many will ask me why buy the “China Phone” hadn’t I seen enough? Will you ever use one? The answer is simple. It’s a learning sample, an artifact to share, and something I can get a physical reaction and response to from others. Plus it cost me just over $100. And you can [...]

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From the Mouths of Kids – Mobile Insight

May 6, 2008

I made three new friends while in the Dharavi Slum in Mumbai. At first they just tagged along and then as we stopped at various mobile kiosks, photo booths they caught on to my interest in mobile phones and what was being used. These three kids were some of the smartest I’ve ever met on [...]

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