I’m still making notes and keeping observations about my iPad.  This is Part 4 of the Series where I share how I find I’m using my iPad in my kitchen. The series so far:

Part 1: What the iPad means to your next iPhone purchase! Observation #1 Speed
Part 2: iPad Observation #2 Content and Reading – Reinventing the Paper
Part 3: iPad Observation #3 Motorcycling with the iPad – Better than a laptop or notebook
Part 4: iPad Observation #4 Kitchen iPad – Epicurious – Food Revolution – ABC Player and where’s Safeway and Tesco?

For years I’ve seen the odd TV in kitchens. At one time they were small and portable. Then there were LCD’s etc. For me there was always that segment that watched TV in the kitchen. There’s another part of the kitchen I like too. It’s the bookcase part with a collection of recipe books and perhaps the “book stand” so they are easy to read. Yet the iPhone came along and I found it was easy to find a new recipe there and then there was Jamie Oliver’s 20 Minute Meals which taught me the fine art of making Risotto. Although the screen was too small, the length of time it stayed bright (settings) was always a nuisance.

Does the iPad have a place in the kitchen?  Then the iPad came along. Its place in the kitchen as part of modern everyday life is apparent. At first I even had the dock and charger located there. Whether on the table or on the bar it is at home there. Where and how’s it being used?

1. Reading: Yep its a supplement or replacement for the newspaper and that ‘take a break’ ritual. iPad and coffee and cereal? Kids reading to you?

2. TV: When you are left with nowhere else to go in the house and are pushed back into the kitchen. Stand up the iPad in the iPad Case and start watching Netflix or ABC Player. Need to understand what’s wrong with the American diet… start watching Jamie Oliver’s Food Revolution (was an entertaining series).

3. Cooking: Inspired to cook and eat better the iPad becomes that recipe book. While the iPhone could do with a good “camp food” recipe book Epicurious offers a visual experience that just starts to demonstrate why Recipe books are now obsolete. Add in ratings and room for comments and notes. Create your favorites. The change for me – earlier, the computer recipe was printed out somewhere else in the house. It wasn’t spontaneous while you are looking in the fridge etc.

4. Notes, email etc. Yes and no. I’d still put the shopping list directly on the iphone. Although the kitchen office is obvious. Notes, the odd family email yes very doable.

5. Sharing Occasions: Others have noted the iPad’s capability as a sharing device. It’s a great “bring it here” or “show me” device – thinking more about with children.

For me, the biggest downside of the iPad as a shared device is the lack of “log-ins”. In a house it is not about the password it is simply examples like everyone has a Facebook account. Logging in and out is just an unnecessary pain point.

This leaves me wondering how many households would benefit more from the addition of an iPad rather than an iPhone. There are many things the iPhone does from camera to the shopping list that the iPad cannot do. Yet in a family environment where there’s a stay-at-home partner and perhaps a desktop and general shared computing, this device takes the household experimentation into a new realm.

If the trend continues and people see it they are already saving for Xmas! In all the cases above it provides ready access to information in an environment that wasn’t starved of it but was usually adjacent. I haven’t solved the sticky fingers on the screen although I’m in the right place to clean it. As our living spaces have changed and so many homes live around the Kitchen it should be no surprise to find the iPad is at home there too.

We have plenty of “home & kitchen” stores. Great displays, lots of gadget. The iPod produced a generation of “Sound Docks”  and while BlendTec decided the best thing to do was blend an iPad, perhaps the best approach is to create an app for that. I’m always a little skeptical of multi-engined tools. Eg the drill, saw, sander, jigsaw type of thing. Yet there’s a range of Kitchen apps and gadgets coming that will make the iPad more relevant to this place in the home. Things I’d add to this idea space. Security, FirstAid, MedicalPlanning, Dietary Assistance, Food Scanner, energy meter (PG&E tie-in). If I was Safeway or Tesco I’d have it ready soon for the Shop from home program. Test a free scanner too!

So where’s your iPad go?, get used?, by?, and what’s it doing? What if your iPad kept a diary?

Most importantly. Has your playing around and usage of an iPad yet led you to rethink some aspects about future products, or how you should do business. I’d be surprised if it hasn’t and if you are the CEO of a Fortune 500 and don’t have one yet. I suggest you buy one and later ask your people about it. It’s worth the risk.

Finally I’m getting to my eComm posts and notes. On the third day, AR or Augmented Reality came to eComm America2010 in the form of ARConf.  I know many of the telecom crowd didn’t stick around for day three and I feel they missed out big time. Almost 12 hours long, Lee Dryburgh and team pulled together a line up of talks that kept your attention, stretched your perspective and most importantly helped you personally reframe a little of your world view. Few left the room at any time.

I admit I was somewhat skeptical going in. I think AR is like VR was. Overhyped and overstated. Example I can’t get excited by Layar in it’s current rendition although appreciate why it has investor dollars. Yet as with any new technology experience we require the prototypes and users to learn. My purpose with this post is to cover:

1. What the telco geeks that left, missed out on and perhaps a little of what I needed more of in the first two days of eComm
2. What AR challenges are there
3. The next step for AR experiences
4. A future conference thought

1. Telecom, VoIP and AR – What’s the relationship? On one level the answer is seemingly very little. On another at the infrastructure level it’s huge. Yet it took me most of the day to understand this. The thrust in AR is from the desktop to the mobile. The rah rah end of AR today is in companies like Layar – an augmented browsing experience where the information is overlaid over views of the environment. For this to work on the mobile, the cloud has to be very effective. While there was some talk of voice into the cloud embracing the full spectrum of opportunity represented by AR will require important developments in location, sensors, and access. While the AR examples shown were not about voice it stands to reason that voice ultimately is part of this reality.

2. AR Challenges. I heard, over and over, the history on AR and the challenges of the current crop of mobile AR implementations. Biggest problem. AR solutions that look through the camera resulted in a restricted or smaller field of vision. This reduces the impact of the experience, however probably counteracts for the other professed problem… how accurate is the location. Typically off by 27 feet (from memory). By contrast one of the most compelling demos I saw was of a dancer playing virtual instruments she couldn’t see. Albert Hwang the dancer, who calls himself an Information Artist was amazing. Check out his video on Spatial Computing:

I could quickly translate that Smule’s magic piano at some future time would stay in my pocket while enabling a performance. Amber Case, a Cyborg Anthropologist further reinforced this thought with the practical symplicity of GeoNotes and using a belt unit and buzzer for getting you to your destination.

3. The next AR experiences. I don’t believe we will have too many experiences that really change everything through the camera or mobile phone. The gesture of walking along with a camera and looking though the limited lens doesn’t work. I left believing the short term challenge is to enable the AR overlay while your phone continues to reside in your pocket. The obvious example is when walking there’s no need to look at a map and the voice directions don’t have to be delivered in time to make a screeching turn.

Another element of this observation is “speed”. This is one of my new mantra’s when talking mobile and inserting apps into the flow. Unless they run in the background they won’t work at all. Eg Even now waiting for a map to load or a twitter client to switch to a camera to then upload it is all too slow. Waiting for the Yelp app if you can find it (oh search) to identify that restaurant. For those with a 3GS iPhone with a compass I hear Yelp Monocle is quite popular (although I don’t know what that really means). Speed or response to environment remains a key issue.

So there’s a big opportunity for “voice” in the background when or as appropriate. The smart assistant. There’s also the opportunity for considering the “gestures” that the mobile can enable. These could relate to movements, sensors etc. What’s exciting to me is the AR world leads in a direction that makes the mobile ultimately less visible and more practical and personal at the same time. I’ll be writing another post on what AR may mean to iPhone 5.0.

Conclusion:
Ecomm America 2010 was a powerful event. #ashcloud impacted on the curation. I really felt for Lee Dryburgh the organizer, curator, and moderator who had to watch his conference from half a world away. I see opportunities for the next eComm to broaden the “mobile” discussion, broaden insights into global markets and balance the edginess of some apps with the needs in the emerging markets.

eComm is ultimately about people and creating a better global communications environment. While it grew out of eTel and VoIP, the future is beyond Asterisk, and numbers. Communications tomorrow is more likely to be effected by Facebook and Twitter, than Skype or GoogleVoice. The handset is morphing into a computer and yet the future couldn’t be any more unevenly distributed.

A quick dive into AR proved to me that the mobile as a “tool” remains the most exciting device on the planet. As a mobile computer it becomes even more compelling. The stretch remains in infrastructure, whether frequency, or sensor networks and standards and regulatory agreements or in simple UI solutions. Mobile continues to teach us a lot about why websites aren’t engaging. Soon it will teach us how to replace money, educate our children and more.

Right now I don’t know of one conference that thinks very very deeply about the future of mobile. It’s fragmented and piecemeal while overall it is an industry with an increasing set of unknowns. My attendance at the first eTel and then later eComms was driven by my desire to see cost and friction driven out of communications. I’ve watched the shift to communications that are always on with presence, that have moved from simple status updates to ongoing contextual messaging and the acceleration and in many cases the usurping of chat by SMS. I’ve also watched mobile move to a gesture and touch based direction while maps and various mashups around them became more pervasive. In ten years (maybe less time) the website as we know it today will be dead. It will be completely dominated and led by the mobile experience.

There’s real challenges on the horizon for setting the agenda for the next eComm. There’s plenty of issues. Example the gap between organizations and where us users are rapidly finding ourselves. The real-time web, notifications, patents on gestures, more on UI design, more statistics on APP stores, better coverage of the emerging world, and more. The conversation is changing. TV is now part of eComm. Books perhaps. Communications and connectivity is trending to how the tool in our pocket is radically reframing the world.

Bonus Link: check out young Pranav Mistry’s Sixth Sense – “a wearable gestural interface that augments the physical world around us with digital information and lets us use natural hand gestures to interact with that information.”. Here’s a talk he gave at TEDIndia:

I’m typing this post on my iPad using my “mac” bluetooth keyboard. I’ve done very little typing on it otherwise. Why? Well I was told it was for consumption and so I’ve been “consuming”. The thing is I’m consuming video – catching up on TV like Jamie Oliver’s Food Revolution. (Yep I like it. I hope he succeeds and I’m currently doing my own little food revolution – diet). And every one in the family has logged in and watched one movie via Netflix. In fact it probably took Netflix only a couple of hours to realize the mistake of never offering to stream recent videos to iPhone account or former account holders. I opted in again after a 3+ year absence at $8.99 about the lowest cost plan there is. (This hits family use of the AppleTV and renting via iTunes).

So that initial WOW! It wasn’t the Kindle WOW I expected. I read plenty on my iPhone already. And over the weekend I wasn’t ready for a book. Although I brought some back from my archives. It was video! Everyone was impressed with the screen and picture – unless in a very bright room or there is a lot of sunshine and glare around. The rain kept me from any outdoor tests. And the battery kept on going and going. (Note a full charge today on the supply charger while it was on took approximately 5 hours!).

So what does it all mean for content? Sometime over the weekend I read Suw Charman’s (Strange Attractor) post on just how stupid this content pricing is. Jeff Jarvis sleeping with an iPad and John Patrick on size pixels and more had good thoughts too. Key is… there’s a creative opportunity here that incumbents don’t begin to get. Examples WSJ at $17.99 per month (I can see it via the Safari browser for $1.99/week and for $2.69 get it with a paper) or Time Magazine for $4.99 which is not for all time. That is for ONE issue. When the WSJ was “free” I used to use it all the time on my iPhone. I also share a many links via Twitter off my iPhone. So I thought the NYTimes might actually be interesting. But their “editorial” iPad app is just a collection which can be emailed etc. It’s at best unfinished WIP. The 2X versions of iPhone apps particularly to read are unsatisfying. Eg the Guardian. Of the newspapers that managed to feel a little interesting only USA Today pulls off an iPad app which goes a little further and yet goes backwards at the same time. It’s not “flow” it’s more static than the iPhone’s. More on that later.

The Content Problem: Here’s the deal. We have newspapers thinking the iPad is an electronic newspaper. It isn’t and it doesn’t suit that format. Let’s deviate for a moment and talk about the iPhone. When all those first newsy apps reached the iPhone they were very much like the RSS readers we were used to. scroll and open… back and scroll. That model was easy to follow. Yet on the iPad there is so much more screen real-estate. By this morning I had bookmarked all the sites that Apple lists as HTML5 on my home screen. I’d added the NYT, Reuters, etc. That was a turning point. I run Thesis on my blog these days. I know what it could really do. In fact my sense is the best blogs are doing a better job than these traditional newspapers. My gut tells me the current crop of “newspaper” & “magazine” exports to iPad will fail. Just because you can whiz from page to page or is that article to article it doesn’t mean that is the best way to engage a sophisticated audience.

The Social Content Opportunity: I thought it was clear with the iPhone that sharing content / sharing links was cool! Tweet them, post to Facebook etc. Progress is too slow in this area. Location data. Where is it? Classifieds? Oh those are already gone? Adding in lots of video is not the answer. Make it easy for me to see who wrote it. Make it easy for comments. In fact make the “flow” faster and the “trust” more transparent. Make the location obvious. If the news is from another news organization… well share it. I’m on your new-platform for a reason I’ll stick to it if you help me find what I need. I also need things like notifications. I need things that make me smarter about my interests, work, life, etc. With this iPad I am going many more places guaranteed. Actually it is unreasonable to think they’d get all this in one or in time for the launch. Yet it’s been there on the web now waiting for years for them to pick it up.

The Weight Factor Sharing: I know many prefer the small Kindle to the KindleDX. At 1.5 pounds the iPad is close to the heavy weight class. It’s a maximum for this type of device. We’re still working out how to hold it or prop it. I was reading Food Rules last night. Now you can also read this common sense on an iPhone the difference is you cannot share it. It’s easy to read a Kindle book on the iPad and share or read it together. Just looking quickly at the pictures in Winnie the Pooh (free with the iBook app) it is immediately apparent that reading to another could be a nice thing to do. (That’s something that we never do with newspapers although sometimes do with a Magazine and often do with a book with a child.) This is another place where the “content” managers don’t seem to get it. We have desktop sharing and yet I don’t have “book-sharing / synchroinization”. I may be happy to share what I’m reading or seeing in real-time although perhaps not for later review (unless I bookmark it). I have enough power in this device – just don’t have the sharing opportunities around content. Eg the Digg factor with people I actually know or can get to know.

Kindle or iBook: It’s really very first impressions. I’m already Kindle centric via my iPhone. I don’t imagine I’m going to change that. In fact I’m pissed with Apple as they just helped put book prices back up. I liked the 9.99 model. I don’t get the iBook store. It doesn’t have my 10 years of reading history and purchases and doesn’t have all the neat recommendations. Apple may get there…. or could continue their old world new world forward by just buying Amazon.

IMHO the iPad makes the deficiencies inherent in old media even more apparent. Steve Jobs has done a masterful job of getting publishers on board and agreeing contracts. That gives him books, and media exposure. Unfortunately the iPad wants newspapers in a new format. Fact is magazines are something we hold, so are newspapers. Yet we don’t “touch” them much. We hold an iPad and we touch it a lot and the screen flash as fast as any page we turn. Peripheral vision exists on the iPad as part of a “touch-stroke”. Reading on the iPad is more lean forward in the newspaper mode. In fact that’s the table mode of reading the paper. The minds engaged.. a short period of time to drill to information that matters along with a lot of scanning, some mental notes and perhaps some rips or tear outs for someone else.

There are a couple of newsy items that did a better job yesterday. At least they show info in a new way. My first impression  NPR and iMDB was good they didn’t try the “old” thing. ABCVideo works. Yet some of these I prefer on the iPhone. Huffington post is faster on an iPhone than on the full Safari iPad browser. The iPads already set up for the “flow” and some Twitter clients suggest some insights although in the developer rush to get them out… they are unfinished and none in my opinion really work well.

Perhaps the single biggest opportunity for web design in a generation now exists. The “click screen” with mouse and trackpad brought us blogs. The RSS reader and small screen touch enable an understanding of the flow. I’m certain the gesture generation of web design will bring us something new. Maybe I will also have to explore some of these sketch programs.

Drawing to a conclusion on my first iPad WordPress blog I know I want an upgrade to the WordPress app. There’s much more it could do and needs to do to be effective. I also resorted to the iPhone Flickr app and then another edit on the laptop.

So… back to consuming and notating…

This is Part 2 of a series of my iPad Observations. The series so far:
Part 1: What the iPad means to your next iPhone purchase! Observation #1 Speed
Part 2: iPad Observation #2 Content and Reading – Reinventing the Paper

Remember when you carried a DayTimer Diary everywhere? Well maybe not. It was a long time ago 80′s and 90′s. At one time it was the “corporate” thing to give to employees. The company worked on our time efficiency. The employees got some training in Time Management. There were many versions. Outlook killed this in many corporates. Outlook also often killed the fact that the data was with you all the time… at least in those days.

The most popular size was the Journal/Notebook at 8.5 inches by 5.5 inches and a 1 inch set of rings for easily changing the pages around. I’m sure this weighed more than 1.5 pounds.

Now the iPad dimensions are 9.56 by 7.47 by 0.5 inches. So somewhere between the old Journal and Desktop version of the DayTimer and a whole lot slimmer.

If the iPad organizes a whole new generation it has a lifespan of a decade. If those still hooked on Daytimers take up iPads will it revolutionize their world? Daytimer obviously isn’t blind to all of this. They’re looking for someone to help them with strategy and they have iPhone and iPod Touch apps available. The challenge. The connections between users were pens, paper, notes, phone calls, and exchange of contacts. It was the social product of the 80′s. My diary, my organizer, and contacts are fragmented today. There’s opportunity and perhaps the best thing the team at Daytimers can do… is go out and buy iPad’s tomorrow.

I bet there are a lot of other companies in their boat too. With a brand and heritage like Daytimers it is one that’s worth thinking about.

This is an incredibly important set of points re joining the flow. The quotes below represent JF’s thinking (and I’ve already bookmarked his previous post in Delicious). If you are thinking about “flow” you cannot miss reading the FAQ on FlowPlace.

We operate exactly the same with knowledge. We accumulate knowledge in our inner basement. Knowledge that was first poured in our heads at school (this is the dominant vision of school programs in most cultures). How much of it do we really make publicly available? How much do we freely redistribute? How trained are we to pass it on, naturally, fluidly? These new social media and free economies are so odd in regards to what we learned at school…..

later in the same post..

The evolutionary threshold is that now we can scale up the properties of original collective intelligence (and still benefit from the amazing evolutions of pyramidal collective intelligence). We are now on the verge of inventing the language of flows, so that wealth can flow through us at the right time according to our needs, rather than accumulate in our backyards after a long and exhausting hunt for scarce money.

This new level of complexity requires a new techno-economic infrastructure. Just like the printing press, this is going to create a new culture.

via From owning to flowing.

Jon Husband has spoken with me about his work with Michael Cartier and the impression it has made on him. This is a thought provoking video. I’m not sure I’m ready to see any one of these scenarios come into being… although parts of all of them are already here. Still if you need a starting point for thinking about the economic and political / power backdrop looking out a few years… this is a quick way to start. I’d hope we will work for a better society. Although much is against us. I must say… I feel I’m part of the NET Generation although I don’t qualify on the age terms. Where should I run… are we really screwed?

Jon comments:

I have been translating (from French) and contributing to the work of Michel Cartier, whom in my opinion is the francophone world’s answer to Alvin Toffler nd Marshall McLuhan rolled into one.

In this video, at the end Michel offers a brief glimpse of four possible worlds in which we may want to live .. consumerist, (renewed) participative democracy, environmentally conscious, and oligarchic soft fascism (security state).

Are You Ready for the 21st Century ? from Michel Cartier on Vimeo and take in the detail at Constellation W

Another world IS possible … and indeed desirable !

A “desirable world” would operate based on an economy of responsible markets (markets which are more human and more local). To get (eventually) to that desirable state, humans will need to use a participative electronic public space (Internet 2) which, based on dynamics we are beginning to understand, should enable the types of consensus necessary to generate sustainable development policies and practices.

Essentially, we are not moving towards the centralization or unification of our societies. Instead, we are collectively moving towards cultural and economic possibilities and consequences based on the inventiveness and adaptability of citizens everywhere. These forces will develop into an “economy of proximity” wherein communities of interest will filter their activities based on the dominant cultural model of one continent or another.

What appeared to be only a “normal” financial crisis in 2008 has quickly become a major and global economic crisis in 2009. It’s increasingly likely that the crises we are now seeing will eventually become a social crisis with lasting repercussions. That probability also makes it likely that the impact will be even more severe for the world’s developing countries.

Because the growth of our societies are today quite dependent on the pace of consumer spending (which relies on peoples’ confidence), current growth rates waned at the same time as normal levels of confidence began to erode. The proposed short-term strategies (interest-rate cuts, recapitalization of the central banks and certain businesses, tax breaks, etc.) will not be enough to break the cycle of deflation and depression now appearing to settle in. While some suggest the crisis is nearing its end (minor levels of growth have resumed in some countries) as a result of massive stimuli, increasingly it seems clear that the solution to the current crisis cannot be Consume more !

Since the first iPod Touch Apple has been charging Touch users for upgrades. $4.95 to get it to the latest 3.1 software. See Apple – iPod touch – Get great new features with the 3.1 software. My guess is it is now time to charge all the millions of iPhone users for the next generation 4.0 software. Which begs two questions.

What would be in the software upgrade that you would pay for? Some examples?

• Video like the 3GS
• Full Bluetooth Support (like iBluetooth on steroids)
• Some new reading options

The dilemma is making Iphone4HD compelling enough to keep a large number of people trading up and capture all that potential value. Let’s see…. 50 million phones at $10!!! It is too big a prize not to work out. Upgrades to Snow Leopard etc also make it possible. Look to Apples future strategy in this regard and you can see an annual software update coming that is family pack like with OSX and iPhone iLife etc. As a strategy this moves Apple forward faster.

Why didn’t Apple Charge for previous versions?
I have a guess that it is to do with the AT&T contract. Still isn’t that contract being changed? If I was AT&T I wouldn’t want my customers to pay more for a phone I’ve subsidized. Can you imagine getting a phone one week and then having to pay apple the next to upgrade it? It may be that all phones older than 1 year have to pay and some updates are retroactive. That cuts into the $upside for Apple. Maybe it will cost you $19.95 and 50% goes to AT&T? It would hurt but it is cheaper than the new phone option.

Net Net that makes Apple’s smartphone even more profitable. I don’t think there is one other manufacturer that can charge for an upgrade like this. More importantly, Apple is the only one that seems to have a fault free software update system in place.

As for me. My iPhone will be out of contract. Maybe if it is two or more years old I can get an “official unlock” from Apple and then like “japaneese car imports” (second hand trade to many countries) and used PC’s I can donate it to advancing third world progress. That would provide quite an incentive to trade up too.

I’m reading the NYTimes article on Apple’s app store and for anyone that reads me there’s no surprises in it. So lets think more broadly about the real implications and the strategic options. How is the app store evolution challenging Apple or what options is it creating for it? Then what might it mean for you, your mobile aspirations, or retail focus? Is Amazon threatened? eBay? Craigslist? Nokia? RIM? Android? This is not a prediction – its just meant to broaden the conversation.

App Store Is a Game Changer for Apple and Cellphone Industry – NYTimes.com

“There’s never been anything like this experience for mobile software,” Mr. Smith says of the App Store boom. “This is the future of digital distribution for everything: software, games, entertainment, all kinds of content.”

For example…

• iStore: At what point does the iTunes store (when to rename it the Apple Store? or iStore?) become even more like Amazon? When books are added? When magazines? What about all the contracts for services. Can Avis, Hertz etc be far behind ZipCar? What’s the cost saving for getting rid of the counters. What about airlines? Obviously there’s a real intersection between cost savings, a unique app and whether or not it is free. It may still be along time before Expedia can check me in on a Continental flight.
• iListings: If Apple behaves more like Amazon, should it just enable third party stores within the store? Would this type of approach not help to eliminate the developer issues re approval? That could also take the store into other territory that becomes interesting. Eg. Amazon isn’t local it is global. However the iStore is potentially local for all sorts of local services. I’ve called them mobile social classifieds when talking about twitter in this regard. The “persistence” factor is not a strength on twitter, however new listings by local is huge. How does Apple harness this opportunity? Simple add another “app” like contacts. Now it’s classifieds – apply a fee structure and reputation system to it. Many of the elements already exist.
• iTrade: As Apple drives the iStore harder it becomes my store, my trading point. Again unlike Amazon with the data in the palm of my hand the iStore must help me trade my information, my location, and my desires. So far Apple is acting like a traditional online store. The opportunity is to bring us into it. When Apple thinks about “core applications” like iTunes, contacts, notification server, they now need to think about my personal trading capability. They also need to think about sending money. I have an iTunes account. You have an iTunes account. It should be easy to send money. In fact Apple long term should think about creating its own currency and providing dividends to users that trade their info on the iStore network.
• iAccess: Now for the iStore to work for me Apple must give me more control over my data and be very transparent about it. It must help me with notifications as a replacement for traditional call signaling. It must help me broker my access and provide the filters that I’ll require.

Perhaps it all sounds a little far-fetched. The momentum behind Apple, and the touch screen is huge and yet there remain many risks. I read recent data that Samsung sold 40 million touch devices last year. For Apple to win they must accelerate sales of the iPhone/iPodTouch around the world (can’t do it at current prices points). So what opportunities exist to accelerate “commerce” around the iPhone?

Ten Year Strategy? iMoney: There’s easy a 10 year strategic vision in putting these components into play. Developers are proving why every company needs a mobile and app strategy. Apple’s strategic preference will not lead it automatically to becoming a trading network where the devices are reduced to the importance of a Fedex delivery driver’s handheld. Go into an Apple store and get your latest checkout on an iPodTouch (slightly augmented) and it becomes easy to see Apple can put a cash register in everyone’s hands.

I think that’s strategic. That’s the difference between thinking about mobile money and mobile wallets and “ringing up business”.  It may also be a fact like that which makes iPhones “cheap” in the emerging markets. It may be the banks that are happy to subsidize the “cash registers” of the future where the receipt is just an SMS and the receipts are all owned by the individuals. So as new users come on to the iStore they already have a trade-able history.

Four Apple APPS for your iPhone: When one puts a hat on like this.. the RIM stores, the Android, Ovi, etc stores just don’t seem to cut it. So… let’s close with four “APPLE APPS” that could really change the current thinking.

1. Cash Register. Let anyone one ring up and collect money for goods or services anywhere. (proof is already in the Apple stores) SMS receipts to any number or iTunes name. More … when does Home Depot or Sainsbury’s let you use it to check out when in their store? Gosh customer pays for the register…
2. Mobile Social Classified (these also appear in the store and new local listings.) Simple format. It’s already proven.. uses Twitter/Craigslist like functionality with photo, video attachments etc. Most are free. Money is in the cash register. Jobs and cash for work.
3. My iStore Balance. This also has a reputation element. However it lets me send money, receive money etc. It may also help me manage multiple identities. Eg let me make payments using a TwitterID. (needs an improved definition!)
4. Feedback. Take the feedback function out of the store and enable a broader form of feedback. Whether product, service, place, content, etc.. this feedback become a “bookmarking” system much like we use Del.icio.us. It’s a great place to capture my interest on problems I’m having or things I need fixing. This is important for tying back to third-party suppliers.. all those cash register services etc. It’s also perfectly appropriate as “context before a call request directed at any large company.

Making these transactions more transparent is important to further building trust in the iStore as my trading place. Once we can aggregate or pay for some of our services via our iStore we can also aggregate our demand. And that is real power.

Apple, put the store in the hands of the user – the iStore!

Supernova starts tomorrow and I’m planning to attend and do a little blogging while there A few examples of the topics to be covered below.  I know many of the speakers, have done for years and that scares me. On the plus side many of those presenting/talking etc remain on the leading edge (that’s their job!) and part of the reason why I go back. I’ll be reporting or is that blogging tomorrow when “new things” capture my attention or new ways to ask the question. I may find time for a tweet or two.

Supernova is the only forum to examine all of the opportunities and challenges created in the Network Age. With thought-leaders from business, technology and government, we’re building the most powerful human capital network about networks. And, we not only look at what’s happening today, we’re the first to prepare you for what’s coming tomorrow.

THE CHANGING WORLD – Pervasive connectivity is altering everything from our social interactions to our cities. danah boyd,  Adam Greenfield

I presume this will skew to a mobile component, what intrigues me is how “real-time” exchanges are making a difference in the emerging world. There’s lots of value in the always on, video anywhere world but it is the “notification” whether on Boxcar or SMS that is really signaling a change. There is a difference between pervasive connectivity and “real-time” signaling and expectations. I expect there will be some fusion between the two and it is the emerging markets that will solve many of these items. For example – how we pay may not require pervasive connectivity… merely an SMS.

NETWORKS FOR CHANGE – How do we put all this technology to productive use, both for business and for society? Umair Haque,  Anil Dash, David Weinberger, Andrew McLaughlin

I suspect that this session will focus more on government although I’d love to hear now “we” become the network for change. Will this cover the future for money? What about markets for trading my information? When does “aggregating – outside” rather than “inside” the organization become the predominant information paradigm?

Crisis? What Crisis? Strategies for a Connected World – Was the financial crisis a permanent discontinuity in market economies, or just a temporary bump in the road? Either way, can the strategies and economics of the 20th century to translate to the digitally networked world of the 21st?
Moderator Kevin Werbach, JP Rangaswami, John Hagel, Umair Haque, Ellen Levy

I think it is permanent and here to stay. So will be interesting to hear what this group says.

REAL TIME FLOW TRACK: We are moving from a Web of pages and sites to a rich and continuous stream of online interactions. This new model snuck up on us through social networks and microblogging, but it is quickly becoming a core aspect of the online experience. How will the flow model alter the business landscape and user expectations? Track chair Tantek Celik, JP Rangaswami, and then Moderator Tim O’Reilly, Dick Costolo, Brett Slatkin, Monica Keller

I’d probably disagree about the “it snuck up on us” – I blogged elements back in 2003 and even earlier if I go to some scenarios I wrote. Yet I’d hardly say I was a sage about it. I’m more interested in the behaviors and and what happens when we add in location. Location offers new opportunities for escalation that perhaps are better brokered p2p or in other forms of exchanges. What is the role of identity etc.? Does Facebook need to know? Does Twitter need to know? Are services generally too centralized? Is Twitter really the answer to the real-time flow? Let’s hope not! Will anyone be brave enough to suggest what comes next?

Frontiers of Real Time Collaboration – Software tools for collaboration have been around for decades, but have always fallen short of their potential. Are solutions built around sharing social interactions and content in real time the answer? Moderator David Weinberger, Jason Shellen, Paul Lippe, Laura Fitton, Deborah Schultz, Anna-Christina Douglas

I looked at both this session and the session on Mobiles and came away uncertain. What I’d like to hear are “new” real-time examples with deep benefits. Many actions that we now do – eg Tweet a bookmark isn’t new it is just a whole lot simpler to do. Extending the purpose for information and making it easier to share leads to a small percentage of new connections. It seems not everyone is either ready for it or even wants it. However, there is a difference when your job depends on it. Real-time collaboration can also include location – so how does it aid or accelerate escalations to face to face transactions? It seems there is still no replacement.

Overall we’ll see how it goes.

Interesting Background:

• From Conference Calls with Google’s Wave team http://supernovahub.com/2009/10/backstage-with-the-google-wave-team/ ,
• This week in Law’s Denise Howell http://supernovahub.com/2009/11/nov-12-social-networks-and-the-law-in-the-network-age/ and
• Microsoft Researcher Danah Boyd http://supernovahub.com/2009/11/nov-11-class-and-connection-in-the-network-age-with-danah-boyd/ to
• Guest posts from Nokia’s Adam Greenfield http://supernovahub.com/2009/10/guest-post-adam-greenfield-of-nokia-on-urban-systems-design/ to video interviews with
• Wharton’s Eric Clemons (on the theoretical Anti-Trust case against Google http://supernovahub.com/2009/10/eric-clemons-and-the-theoretical-anti-trust-case-against-google/ and
• Internet Guru John Patrick http://supernovahub.com/2009/10/interview_with_john_patrick/ Supernova‘s team has been creating a conversation around the subject of the Network age.

Jamais Cascio (@cascio)a dedicated futurist has written three short articles on Futures Thinking that have appeared in Fast Company. He writes “It’s quite an enjoyable job, as it allows me to indulge my easily-distracted curiosity about the world. If you have read any of my previous posts on scenarios you will see we come from the same basic school of thinking. In Article One he talks about the “wind-tunnel” and asking the question (focal issue), the time frame 10 years (Yes enough for stretch). In Article Two he explores getting to the right question in more detail and the importance of coming to understand dilemmas. And in Article Three (portion clipped below he sums up with scanning upstream.

Futures Thinking: Scanning the World | Open The Future | Fast Company

In Futures Thinking: The Basics, I offered up an overview of how to engage in a foresight exercise. In Futures Thinking: Asking the Question, I explored in more detail the process of setting up a futures exercise, and how to figure out what you’re trying to figure out. In this entry in the occasional series, we’ll take a look at gathering useful data.

Like the first step, Asking the Question, Scanning the World seems like it would be easier than it really is. In my opinion, it may actually be the hardest step of all, because you have to navigate two seemingly contradictory demands:

* You need to expand the horizons of your exploration, because the factors shaping how the future of the dilemma in question will manifest go far beyond the narrow confines of that issue.
* You need to focus your attention on the elements critical to the dilemma, and not get lost in the overwhelming amount of information out there.

These are critical points for any exercise not only a futures exercise. Every company should look up and forward and then with more awareness try and apply some of those lessons on a daily basis. A good futures program should help that.

Jamais remains totally dedicated to thinking about the future and I admire that. Our “roots” in futures both trace back to days with GBN. It’s hard to stay always in the future, no one person can ever adequately know or be sage enough to predict it. Jamais’s writings today are a great reminder of the depth and body of knowledge and tools that has accumulated to keep futures programs and projects grounded and effective. His deep passion for the work comes though. It reinforces for me why I don’t let “scenarios”, better questions and scanning upstream go. Too bad that too few organizations really invest in people with a “futures” mindset. They would be a lot better off.

First seen by me in ConsumerReports on my iPhone! Gartner has produced a list to  suggest where is mobile going “Gartner Identifies the Top 10 Consumer Mobile Applications for 2012” I’ve cut down the details – left some of their comments and added some of my own thoughts. There are a few additional predictions in their summary writeup. I’ve also added my own “areas”at the bottom of the list that I don’t think they have covered or perhaps simply take for granted. Then maybe my adds are the area’s represented by “killer applications” and real opportunity? I started reading it and thinking “wow list” and finished thinking “shallow list”.

No. 1: Money Transfer
This service allows people to send money to others using Short Message Service (SMS).
(SH: It’s not just money transfer it is also making payments which have been split below. The biggest opportunity is helping the third world save, budget, and achieve wealth goals. The mobile when you add banking to it becomes an explicit device for weath creation. It is much more than a wallet at that point even if the banking is all done via SMS)

No. 2: Location-Based Services
Location-based services (LBS) form part of context-aware services, a service that Gartner expects will be one of the most disruptive in the next few years. Gartner predicts that the LBS user base will grow globally from 96 million in 2009 to more than 526 million in 2012.
(SH: this is one I am nost interested in. Twitter is on the cusp of opening this space up. Real-Time Mobile Social Classified will be HUGE. It is the behavior changes that we have to begin understanding right now!)

No. 3: Mobile Search
The ultimate purpose of mobile search is to drive sales and marketing opportunities on the mobile phone.
(I don’t like this statement. May be great for the enterprise client but I don’t see it the same way. Yes mobile search is important. However I’d put the ability to share a link or pass on information as even more important. Or get information from people in your vicinity. Thus add in community, add in social. I don’t think we will spend our time googling unless we have agents in our pocket which will also filter what’s relevant. Now that’s an opportunity.

No. 4: Mobile Browsing
Mobile browsing is a widely available technology present on more than 60 percent of handsets shipped in 2009, a percentage Gartner expects to rise to approximately 80 percent in 2013.
(SH – well yes and any business that doesn’t have a mobile browsing strategy or an APP strategy will probably be missing the boat by 2013. Still, what I think this is about is.. it will be easier than ever to read and review things from a mobile device. By 2012 many top end devices will also have small projection capabilities and so the whole viewing experience will have many more options while on the move. People read email or SMS on crappy mobiles out of necessity. People use a Kindle on the iPhone or read the NYTimes because it fill a different need.)

No. 5: Mobile Health Monitoring
Mobile health monitoring is the use of IT and mobile telecommunications to monitor patients remotely, and could help governments, care delivery organizations (CDOs) and healthcare payers reduce costs related to chronic diseases and improve the quality of life of their patients.
(SH: Find it harder to comment here. Yes the opportunity is great. The Nokia Data Gathering project was one of the best pilots I’ve seen so far – outbreak prevention.)

No. 6: Mobile Payment
Gartner’s top 10 list because of the number of parties it affects — including mobile carriers, banks, merchants, device vendors, regulators and consumers —
(There are at least 3 banking areas listed here as next we have NFC. While there are many regulatory issues there is also plenty of discussion emerging around alternative money systems where “trust” is established in a different way. Mobile money will emerge with very low transaction costs in the end. This is certainly the area for some wildcard scenarios and thinking out of the box. Nothing will build a business faster than taking out the current costs and charges related to banking which are completely onerous for billions of people that remain unbanked as a result./

No. 7: Near Field Communication Services
Near field communication (NFC) allows contactless data transfer between compatible devices by placing them close to each other, within ten centimeters.
(I probably wouldn’t even place this on the list. The business argument for creating efficiencies and using the phone in this way are interesting but rollout could take years and years. I don’t see a compelling user benefit in this story other than I never need to get my wallet out. Then I could just as easily have an app for that etc. I suspect this is a hard sell and that is also why it won’t be in the US anytime soon.

No. 8: Mobile Advertising
Mobile advertising in all regions is continuing to grow through the economic downturn, driven by interest from advertisers in this new opportunity and by the increased use of smartphones and the wireless Internet.
(As I get down this list I am coming to understand it more. It’s not focused on me at all rather on businesses and how to get leverage. Businesses that apply an adversting model to mobile are in my view more likely to fail. Businesses that become more transparent, more helpful, more accessible, and more useful are likely to be incorporated into my notification systems. Yes we will have ads and they will be embraced in the third world where heck if you never had a TV then ads could even be fun and infomercials helpful)

No. 9: Mobile Instant Messaging
Price and usability problems have historically held back adoption of mobile instant messaging (IM), while commercial barriers and uncertain business models have precluded widespread carrier deployment and promotion. Mobile IM is on Gartner’s top 10 list because of latent user demand and market conditions that are conducive to its future adoption. It has a particular appeal to users in developing markets that may rely on mobile phones as their only connectivity device. Mobile IM presents an opportunity for mobile advertising and social networking, which have been built into some of the more advanced mobile IM clients.
(SH: The sad sad dimension is the price gauging that goes on particularly in the Western world and the pricing structure that continues to exist in the US. SMS is the ultimate way for carriers to participate in “signaling” users and for that matter filtering data on their behalf. Carriers can even give limited web access by using the SMS as a smart pipe enabling (sending) URL’s that are browseable even when the user doesn’t subscribe to a data plan (they can be invisible etc). It is the single smartest method to introduce the “internet experience” to non internet users. It’s the carrier plan to make users want more. It’s not hurt by WAP etc. It enables smart services. It can enable “slow downloads in the background” and a myriad of other opportunities. SMS is SMS. SmartSMS is a selected delivery channel for paid content.

No. 10: Mobile Music
Mobile music so far has been disappointing — except for ring tones and ring-back tones, which have turned into a multibillion-dollar service.
(SH: Yes entertainment is huge. Music and video is huge. Making money on mobile music… no way based on current pricing plans. Yet there are many other opportunities. Eg listening on music that is being played around you in the vicinity.

So these are all areas that I think are incredibly important that Gartner fails to identify. Ultimately they are going to matter.

1. Identity - My sense of identity is changing and my devices and how I manage access to me is changing. I may use numbers but increasingly it is my name or directory listing that matters. I don’t want to provide a stupid callerID. I want to augment my call setup with “Context” or even send context before connecting. A single identity is also no longer acceptable for me. I may expose myself differently at different times. This is another reason why we may not always want to use our mobile number as our payment or bank number. There will be a cash equivalent.

2. Directories There are too many who continue to focus on my “contacts” in my phone. My contacts long ago fragmented and are in different directory services which may or may not be integrated, insync, or related to details i have for them in my mobile contact list. Even search for a contact in the future may be different. Let me customize that to the identity/directory services that I use. The idea of a singular directory may be done. Even within these external directories we have groups and lists emerging. We also carry many more entries now that we ever used to. In fact the Lifestream will probably ultimately provide that most useful of functions. Recent Calls. When calls go into the lifestream recent calls will be redefined. Whether that is public or a private lifestream.

3. Signals I made comments re SMS above and anyone studying the Apple Notification service or APPs that are managing the service will see the opportunity. The notification service is my agent and filter and will become more sophisticated overtime. There are many new monetary models to be created around it. Plenty of wildcards and some certainties from my perspective. When you look at an iPhone today for all the different pings, and rings for one fully active with notifications, sms updates, email, calls ringing etc… the device can become quite a busy device. I will also want those notifications read to me… in my ear… And I will want voice response.

4. Voice: Why is it Gartner misses Voice? I find this one hard to believe. Voice to Text.. Text to Voice etc. Businesses need to understand that this is part of the same action. Don’t believe me then talk to the Voxeo guys.. that’s a team that gets it. Add in all the implications for customer service and call-back etc.

5. Knowledge Sharing and Social Networks: Won’t even bother to mention these here now… Mobile is changing these behaviors too. Faster than many think.

Okay, for now I’m done on this. Gartner said “Gartner listed applications based on their impact on consumers and industry players, considering revenue, loyalty, business model, consumer value and estimated market penetration.” They issued it as a press release. This is supposed to get them business and help their influence. The world is more complicated than  this 10 point list. My opinions are also just my opinions and not framed around any focal issue or decision that company X or Y might make. The trends are usually wrong and there still needs to be a lot more out of the box thinking to really succeed. Who do you go to for your mobile strategy? What approach are you taking? Start with the users and not the technology!

Just imagine you woke up in 2015. What would you be doing? How would you be interacting with technology? “Nokia – life in 2015″ When I think out six years to 2015 I expect my interactions with technology will be different, I expect we will be describing different types of behaviors. I also find single point descriptions concerning for they are most likely wrong. There’s the planned future (it will never happen), the plausible futures, and the preferred future. Yet scenarios should be challenging, forcing us to think about how the systemic underpinnings may change and upset the applecart. Sometimes scenarios are as important for what they leave out as what they leave in.

So I’m a little confused by this Nokia Scenario or explanation perhaps of what their world will be like in 2015. Listen to it. Pause and reflect and then share your notes with me. (Afterwards you may have to read this post to broaden your perspective) I think this one was live (nokia one here)

First I don’t really buy it. I’m not even sure I want to be a part of it (which should be really concerning). This doesn’t stretch my thinking. I have almost all of these features today. I’m also very concerned by the description that suggests my cloud will be a Nokia cloud. I don’t want that from Nokia, Apple or anyone who may manage to sell me a handset (if I still need one!). I do expect that I’ll have a lot more “streaming” to my handset. I don’t think I’ll use my handset provider to determine what I want. Re time horizon the slight enhancements discussed should be mine well before 2011 kicks in. While the whole world might not have the broadband to make this available that’s fine. Fast n slow mean we will go at different rates and different solutions will emerge.

I’d encourage budding scenarist’s and strategists to never produce just one view of the future. People will say that is wrong. What we need is a set of “Life Challenges” for 2015. Some I might consider “Identity”, “Trading Information”, quasi-cash, real-time, bio-metrics and health, 3D commerce… who knows? I don’t have a focal issue. However if it was “the future of the mobile phone” the first thing we’d discover is it won’t be a mobile phone.

I originally read the above on Nokia Conversations and only then got pointed to Slashgear. Here’s a link to their post about contagious content which nicely sums up the problem for me. There are no plans to address this in the short-term. Yet in a few months it will be a reality and by this time next year there will be many apps that exist to handle it. The concern I have about the “solutions” approach is it doesn’t encourage an active developer community. The preferred future is one we encourage people to go towards and want. I see value in Contagious Content. The rest… well it will take more to motivate and achieve hundreds of millions in sales from this. Here’s another one on SymbianUI apparently not part of the roadmap but needed yesterday and certainly not in 2015.

If you bother to look at the  YouTube  comments they are generally negative.

Nokia in 2015 – The Way We Live Next | Nokia Conversations – The official Nokia Blog

A few snips: nokia data cloud – knowledge sharing – intelligence will make connections between data – jean francois – located to USA fm France. Keeps up with news, business stories, and keep in touch also with bank accounts. can see friends on screen when watching a match.  maria – barcelona student. meeting folks at parties – can touch screen and pull up friends pics. share data streams with boyfriend. Amar – fisherman – projects films at home that he download. tag locations of good catch – so other fishermen can see where it is. also can get weather reports. helps him earn data on fishing trips to a Univ in USA. pay into Nokia online account.

Just for fun…

The Chinese, Greeks, Romans and American Indians all used “smoke” to communicate complex messages. Todayʼs smoke signals may just be Twitter or another micro- blogging service. What implications does this have for mobile communications and escalating the conversation? For sender and receiver? How are our signaling patterns changing?

A new type of signal is emerging…. A callerID paradigm selected and controlled by the user. ConTEXT (SMS or other notification) before the call. Are the conversational rules of escalation changing? These directories and lifestream updates are all things that are emerging outside the Telecom exchange structure (directories, numbers, channels, records). Is the good old telephone number about to be snuffed out? Could a simpleURL replace it? I still think it could.

Mark Rolston – Chief Creative Officer,  FrogDesign. Thinking Beyond the Handset.

1. The first phone phenomena. The handset has gone from being a device to a window to a software and network experience. The object has lost it’s functional identity. So it can now be anything you want it to be. So now you can bring the general computing experience along with it.

2. People are managing two lives. The meaningful standing in front of them and the second life that is in such high fidelity that it competes with our first life. We now have the opportunity to create a really meaty life.. facebook, twitter, etc. This is meaningful. Inevitably these are becoming entangled.

3. Computing, particularly the human interface is undergoing a rapid development. Eg Touch was the first step to get out of this older model. Touch bridges the physical and the virtual and the computing universe. Eliminates an abstraction. The Wii let us interact in 3D space to understand the dimensionality of my world and understand our world and interact with and in our world. Eg overlay a recognized object and decorate it.

4. HAL the 2001 computer. Interacting by being themselves. That as the interface with the computer being aware of the user in their own context. Using the MS Project Natal example re gaming to see you in a spacial way and respond. So a major shift in a way which we can talk to a computer. She drew a picture as as she drew it out the computer captured the image and then took the gesture and passed it to the person on the screen. The avatar continued the gesture. Eg took the paper.

He’s using a Layar clip again… and showing how we may interact. Another example of retail sign responding to the body. Some illusion may become common place. Example of a projection of a keypad for a telephone on the hand. In another example described as a walking amazon. Example of a virtual city complied from all the photos that everyone has taken.

The computing experience was started by being relegated to special places and we synch ourselves to it’s world. It is still its world even with the iPhone we stop when we need the value. Starting to see signs where when we interact with it it becomes our world. The growing world of “Computing in Context”.

A weird question. Would you give away an eye to have it replaced with an eye? Example of a guy that installed a camera in his eye. He looked like the Terminator and the body is the node. Node-ness of communication eg people on a map. Electronics for medical purposes that can transmit data to a small network or your phone. Eg a bluetooth sensor into body for glucose monitoring. What happens when  the device that monitors your heartbeat is also uploaded to your social net. Will the heartbeat become part of the social conversation?

Q&A … are there ethical issues raised. He doesn’t think it is really a problem will solve progressively.

Thought provoking presentation. To tie it back to the conversation this morning from Morten who also spoke about how the identity of the mobile device is changing. It is a few years before it disappears. It isn’t now, the longer term implications are worth keeping in mind. Many should add this perspective to James Enck’s presentation this morning. Then think about future scenarios.

Captured in real-time. Some paraphrasing and general interpretation. Live blogging from EcommEurope09

Morten Hjerde is User Experience Manager at Vodafone Group. He talks of a paradigm shift in how users are changing how they think about their phone. How people generally think about their devices?

Shows a picture of a bed. It looks like a bed. How is it we can all recognize this as a bed. We understand this as an object a set of rules that we have set in our mind. (I want to hear his mobile example). So.. we want to fit it into a set of objects we know about to give it some meaning re what we see. Some examples of chip as a brain, computer as an agent – talking about a computer. Computer as an Avatar it talks to you and demands your attention. Computers are good at simple tasks but not very effective at this. Now a Newton! the dream was to create a knowledge navigator.

Currently the agents have taken a different approach. Yelp. The agent is now the crowd… crowd-sourcing information. Viruses as living organisms. Robots are here so we are thinking about computers as life. Computing devices as an extension of ourselves. So we think cyborgs and where devices are part of ourselves. EG GPS embedded in brain. (I usually know where I am!).

Tools are where usability comes from. Eg computer as a tool introduces the desktop metaphor. On the mobile phone the word processor or spreadsheet is not really ever on a mobile phone. Why is it not there. Why don’t people think of mobiles as tools? When the handset gets bigger and more powerful people will start using them as computing tools! The device won’t get much bigger. Still we don’t put word and spreadsheets on them. (This is a very important statement!)

The medium. The river or stream. The information stream, new stuff on top. Facebook, Friendfeed etc. Specifically to phone. People say… A phone is still a phone!  When they pick up a phone they don’t see the phone.. it is a semi-transparent device they see their grandma there and then type in their number. So the paradigm shift is to get people to recognize that they are interacting with the device itself and not someone somewhere else. Now it is becoming a container for you live so it is now also a broadcast device. How do we design it so we have the affordability and so it communicates that purpose well. One way is to take what you see on the PC and bring it over to the phone. Eg Facebook to phone. All of this shows the changing communication that is shared. Blogging to twittering. Conditioned by people using SMS. For people to use smartphones 80% of time not picking it up to make a call. The mental model must be changed. How do you change it and how should it be done? Putting fancy new services on simple phones won’t work – they still think of it as a phone and so they won’t interact with your device.

AWESOME PRESENTATION and great points.

Live blogging from EcommEurope09