October 22, 2007
98 days and counting. Just two to go. I doubted Yahoo’s hundred day plan on day two. Over the weekend I linked to two posts that further compounded my doubts. If we get a plan I still suspect it will be very 1.0 and not 2.0 focused. Why? It’s in the language. Yahoo Marketing Chief [...]
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October 19, 2007
Euan responded to Corporate Listening with a quip that it may be hard within the BBC. I’ve been puzzling over the type of quick test to bring “listening” and social media attention home to top management. For strategy and thinking about the future I often use the 40/30/20 rule. See below – bottom. I’ve also [...]
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