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Are Blogs Really Useful?

"Source ScriptingNews.

Are weblogs legit business tools? Mike Masnick says yes. Mark Hurst says that Mike's company does nothing but blogs, so of course he thinks they're business tools. To Mark I'd say, one day someone said that about phones, and today every company organizes its business on the phone, and using other communication tools such as airplanes, hotels, notepads, whiteboards, email, instant messaging, spreadsheets, conference rooms, etc. Weblogs are a tool, a good one, but that's all they are. We could stop having these debates, imho. [Scripting News]"

A possible problem is weblogs aren't understood yet by those that have the corporate communication roles. The story-telling possibilities just keep expanding for me. Mike good luck with your techdirt venture. I believe a few more marketers need to sit-up and listen.

Does this discussion also reflects that it's still a little too hard? Or are the doubters the same ones that pooh poohed GeoCities? Dave imho, I'd actually advocate more discussion like this. It's a healthy sign and yet I'm still fighting to do what I really want to do with a weblog. I started with Radio (love the news feature) and failed to get enough easy learning to migrate templates and type to my own site. MoveableType's instructions were easier, despite the additional complexity. One day I may work it all out.

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