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Online Retail

AMR Research surveyed US net users about their 2002 holiday purchases and found that 28% of their budget was spent online whereas just 4% was allotted to print catalogs

AMR finds that just 4% of net users' holiday shopping budgets went to catalogs, which means that 20% of the retail channel's share in 2001 went to the internet in 2002.

Overall 20% of retail spending was online in 2002.

Retail Channels 2002.gif

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