Darknet Future Strategy

November 22, 2002

in COMsumers, Strategic Foresight

The Darknet and the Future of Content Distribution is an article by Microsoft employees posted at Stanford University. They describe the darknet as the collection of technologies used to share digital content including hardware (DVD Burners), software (Kazaa, Napster) and the objects that are traded (music, films etc.)

Their conclusion:
“We speculate that there will be short-term impediments to the effectiveness of the darknet as a distribution mechanism, but ultimately the darknet-genie will not be put back into the bottle.”

More importantly they had a few words for business and marketing strategy.

“…. probably make more money by selling unprotected objects than protected objects. In short, if you are competing with the darknet, you must compete on the darknet

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