Abe Burmeister recently comments: “I think the key is to look at the blog *as a path towards a better designed conversation space*, not as the conversation space itself. I just don’t see conversation flourishing to its full potential in the highly owned and branded environment of the blog.” To which I agree! He draws the metaphor of the blog as a home a home for thoughts, invites, the occasional dinner party etc. And yes for the replacement for the personal page. Well I’d sort of like to go out tonight! Ton Zijlstra writes on the Tipping Point. He also looking for a meme to seed. Let me suggest “Blog Coops” or “Blogops” or perhaps as you will see below “Jazz-Blogging” It also reminded me of a Dave Winer post i saw today contrasting a Barlow point of view with “These are utilitarian things, they simply facilitate a higher level of communication.” Maybe but we have to be “collectively involved” and engaged for them to really matter. From my perspective most blogging today seems highly personal, the number of public community or cooperative blogs very limited. Of those personal blogs I see two kinds. First the blog done for primarily for intellectual interest, and second the blog that is part of an economic engine. While I see examples where coding solutions and new memes spread rapidly what clients want when it comes to thought-leaders is a safe place to engage. So blogs aren’t just thinking tools or communicating tools, they are also learning tools. It just how we apply them and how we create access. For them to really work some new business models must emerge around them. Earlier today I posted on Lifecast. One of its secrets was the “club”, the limited role the safe environment. So if we want a trusted blogging engine we should assemble a few pieces and test it. Here’s some quick notes of what I’d like to work towards trying out. What are the benefits. Safe access to thought leaders. Top executives daily news feed, are part of conversation. The conversation will connect and introduce them to others. Their views and the views of others stays within the community. We will meet as a community 3 or 4 times in the year. There will be a core underlying research program. The tools are right there in front of us. Who has examples of where it is being done already? Always On doesn’t cut it as an example. Why will they buy? The same reason the brand manager wants a 24/7 focus group at their fingertip. Here’s the chance to run some ideas, lines of inquiry, test uncertainties, in real-time…… beta testing. Nothing like having 150 experts at your fingertips. More importantly the trust and reciprocity that is established means everyone benefits. Similarly, for key contributors — their efforts will be sponsored! Summary: “Jazz-Blogging” as a possible meme for colective collaborative intelligent blogging. What clients want when it comes to thought-leaders is a safe place to engage. My individual blogs are not safe or maybe too public. We need to create safe access environments. Probably as part of a collaborative blogging environment. Perhaps then it more like an extended dinner party in the Hamptons.
Jazz-Blogging
May 5, 2003
in Accelerating Innovation, Conversational Blogging, COP's Communities of Practice, Knowledge Innovation, Social Networks
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