BlogPaste Wisdom

June 26, 2003

in Blogging, Conversational Blogging, Knowledge Innovation

I had to have a little fun with the title. Allan gets his wisdom teeth pulled for the sake of clarity – The Digital Tavern and then allows me to draw new parallels that suggest “see Corporate Blogging 3” is like pulling teeth. So I’ve finished on a more serious and practical note. 


 


Actually rather than thinking extraction alone we should think orthodontistry, more art for a smile than techniques to cure infection and disease.  Then there’s the odd piece of bridgework required, perhaps a few implants and bingo even corporates will blog with pearly whites.  Then P&G or Colgate will produce some new fangled brightener while OralB puts some bent bristle brushes into action. That could confuse things unless the correct blogging technique is maintained.


 


Still most corporates will be required to lose their “wisdom” teeth. It’s affecting their bite and they’re leaving no room for growth.  The sooner blogging becomes daily the more rapidly plaque and gum disease will come under control — not to mention the dreaded halitosis.  There’s a stench when corporate communications fail to be transparent. They are not compelling when they lose their smile and character.  Yep we need engineering.  Full plates are not in vogue.  Toothy tattoos may be in.  Possibly every org needs new blogging hygienists and dental technicians.  Yet it’s not only hygiene that blogpaste is working on.


 


Like the emerging PictureRolls, with faces, we want real smiles and real people when we dock with an organization. Blogging, like FaceRolls is more transparent.  Organizations that learn to blog well will do more good than evil.  Blogs will also engender more competition, and cooperation.  Those employees that fail to visit the bloggist when their colleagues begin their daily routine will find they get more than their teeth pulled long term. 


 


Really seriously Allan isn

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