Blogs for Innovation Panels?

September 4, 2003

in Knowledge Innovation

There’s a marketer in me wanting to seed blogs thoughout the organization.  I’ve eluded to potential Sales/Marketing synergies before and rather than raving about the whole organization my thoughts generally remain internally focused, around teams and groups that can begin with reasonable hurdles.

So today I caught Renee’s post:Creativity & Innovation: New ideas, products, concepts, ideation. IdeaFlow – Corante. which turned me to thinking about “Consumer Insights” and opens:

Do you have an opinion about the role of consumers in innovation? My company has a consumer panel (screened for creativity and further trained in creativity techniques), which we use for ideation projects. It had not occurred to me to analyze the use of this consumer panel via social network theory,”

There’s a lot more there.  It keyed me into thinking about how blogs can aid in panels. I’m familiar with Communispace and the Hallmark story.  Still that’s never utilized a diary aspect.  It’s more focused on threaded discussions, provides profile information and the opportunity to run quick questionnaires etc.  What captures the imagination — is the idea of giving product managers a 24/7 focus group on steriods. Some of us might say that bloggers already get this.   Renee again:

“In a social network sense, our consumer panelists can serve as connectors between small worlds, with those of us who work with the panel serving as facilitators that make the actual bridge (at least, if we do our part right). We had not really thought of our panelists as lead users

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