Smart innovative decision-makers will get blog pilot up and running. I really liked the title of this article. “Social Computing: Getting Ahead of the Blog”
Originally published on 29 March I don’t know how I missed it until now. It inculdes this useful set of questions, many of which I have wrestled with recently case by case.

Understanding the different categories enables strategists and decision makers to illustrate multiple solution scenarios. As part of that process, several critical issues need to be examined, including:

  • How do blogs add or detract from the overall business model?
  • How will blogs be positioned versus other communication, collaboration, and information channels?
  • Will users respond to a pull (subscription-based) model?
  • Will a browser model for reading blogs suffice, or will an e-mail client be preferred by users?
  • Will blog proliferation lead to just another source of information overload?
  • To what degree is editorial control and release management required?
  • How will the time devoted to blog-related activities by employees be valued?
  • What leadership, communication plans, and reward/incentive programs are necessary to encourage blog adoption and use?
  • What risk factors do blogs present (e.g., court-ordered discovery, regulatory compliance)?
  • What rights management situations might arise (e.g., copyright)?
  • Will blogs become as credible a resource as other sources of company information?
  • How will blogs be used within business processes as opposed to personal networks?
  • What are the alignment aspects of blogs (e.g., portals, content, learning, and collaboration tools)?
  • How do blogs
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