BlogOn Morning

July 23, 2004

in Blogging

BlogOn is a conference established to further the ideas behind “Social Media”. Blogs, wikis, and social networking focussing on the relationships and the power of individuals to form groups. I gave up on the Wi-Fi although it is clear from a few other blogs that others were online. This was another of those everyone with laptop open types of conferences. They are becoming so “normal” (at least where I hang out :-)) that conferences need to start changing the way people engage. Some of the smartest people I keep finding are in the audience.

  • For example what’s the electronic equivalent of a flipchart session? Eg break people into mini-groups electronically and let them have a quick debrief. A singular or central IRC channel may not be effective.
  • Some research tools. Each session could finish with a brief online questionnaire. Some stats and open ended questions would add additional value and discussion.
  • Where are the social networking opportunities? I’m still surprised that none of these conferences seem to associate with Ryze or LinkedIn. LinkedIn even had a booth there but did nothing to accelerate networking as far as I could see.

    At the end of the morning these items that kept me thinking:

    Microsoft & Channel9
    One of the things I like to get out of a conference is case studies. One I’ve not paid enough attention to over the last few months is the action at Channel9. MS appears to be doing an exemplary job at engaging customers in new conversations. The result is Microsoft is learning faster as an organization. It may seem obvious, but companies get trapped. It becomes difficult to scale a message to the all the groups that depend on your platform.

    Currently Channel 9 has 700000 unique users per month of which 8000 are participating in the registration required forums. I think there are great lessons here for how the organization can balance an open approach, with listening for honest feedback. Video interviews are a key component that is making this successful. Take a look. Note they said it only took 2-3 weeks to get this up and running.

    Social Media and Mobility:
    Mobility wasn’t a big topic and yet I believe it is a key driver for the future of Social Media. While there were a few comments on camera phones little was said about moblogging. I have a strong feeling that many of the tools we talked about this morning will only really come into being when they are integrated with mobility. While discussion centered around social media, the media was for the most part print / text centric. There should be more digging into what social mobility means to media and how that changes the conversation..

    I liked this little anecdote — recently at a meeting invited at the last minute and showed up. Wished I was on a teleconference with these people couldn’t use my tools to see more about them…. I realize that I feel like I was in the stoneage… When you become reliant on these new capabilities you feel you have lost something

    Companies PR and Social Media
    In a world of social media the corporation loses control of the timing of when items are released. In a social media context the news about decisions winds up in blogs before it ever reaches corporate headquarters. This is something that bloggers know but many companies are just starting to come to grips with.

    I heard that the average journalist writes 10 stories a month and the number of media jobs is in sharp decline. When confronted with a chart showing Google and Yahoo News with traditional news services it provides an interesting contrast. Neither Google or Yahoo have news editors. This suggest a basic fundamental shift in journalism as it is being replaced by algorithms.

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