Trust in Blogging

August 2, 2004

in Conversational Blogging

“I need a quick fix” kind of bother. This is an addicting medium. Many are thinking and talking about blogging and its psychological impacts. Fresh Perspectives

I’m also addicted to blogging. Blogging is about conversations while organisations are living conversations. Perhaps that is why Microsoft’s Channel9 recently caught my attention. “Trust” in blogging comes when organizations start engaging in real voices. Microsoft has more to gain than most. From “evil empire” to “blogging empire” would be quite a transformation. It’s hard not to like or respect bloggers you read frequently. Similarly each time you leave something behind whether a comment or trackback the bond strengthens. We know this. When we comment on product quality or read book reviews at Amazon, we are much more bound than to Barnes and Noble. When you build a positive reputation at eBay you don’t want to trade someplace else. So companies that enage us in the development community intellectual understanding are likely to profit.

Microsoft is beginning to enage their customers in blogs. By contrast I have no feeling for whether IBM (see this post from Ed Brill) or CapGemini are creating external conversation like this? I don’t know if their consulting services can. Thus I wonder if MS is unknowingly disintermediating part of the “consulting” conversation and shifting it to “peers”? Or will these consulting knowledge workers have to become part of their conversations too? Is it just like Linux developers who find value in giving to the broader community?

Mmm… Microsoft appears to be really pushing the envelope with how to build websites that start online conversations with customers. PR Communications

Who blogs anyway? What is the psychographic profile of the blogging population and do these attributes extend to the majority of the market, or just to the nano-pundits? In other words, are most people psychologically predisposed to adopt some form of mass-market blogging or is blogging inherently a niche behavior and application? The Gordon Gould Weblog

….. I include Linux, Apple, Sun, Oracle, Macromedia, and IBM blogs in that. Why? Because it’s important that Microsoft employees and executives keep up on what bloggers from across the industry think. I do it out in public to help everyone and to make sure I’m an authority on the tech industry, not just on Microsoft. Credibility. You get it by not just helping yourself. Scobleizer

Again and again in answers to my survey I am told the big advantage of blogging comes from the speed of communication with an audience. However, what I find interesting is that the people who are saying this are the people who build the products. Now, no longer is there a barrier between the customer and the architects of software and products.

I think the answer is yes!

  • Can Blogs (as a form of mass media communication) communicate facts?
  • How could a blog foster innovation in software development?
  • Can a community really be built through a blog based on a single personality?
  • Can a collection of blogs (based on a single personality) build a community?
  • How do the technological limitations of a blog help or hinder (given the goals)?
    S&TS 349 Final Project: Proposal

    Over the weekend, I got an outbreak of self-referential blogs. Robert Scoble (the self proclaimed “Microsoft Geek Blogger”) wrote that Mike Padula is doing a study as a student at Cornell about why people blog. Marc Nozell referenced Fresh Air’s interview with Bill Moyers about blogging (among other things).
    Feld Thoughts

  • Then the same level of “trust” doesn’t seem to exist in the academic world. Anonymous blogs? Where would the academic discussion leave anonymous corporate bloggers?

    Steve comments about a conversation over at Graham Leuschke’s site about anonymous academic blogs
    Lori announces some changes to her own blog (now Stepford-ized for your approval), in light of her recent job search Collin vs. Blog

    In that last-mentioned post, profgrrrrl points to a couple of articles in the Chronicle, Say anything

    You’ve answered most questions in your About and FAQish areas, except the most important, if you expect humans to trust you.
    Who are you?
    Who are the principals, who are the backers? What is the intent? What is the “birth story”?
    Without these, I see no reason to join.
    Jerry Michalski

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