Google – through the looking glass

October 12, 2004

in Brand Futures, Strategic Foresight

Good scenarios are often better with age. I caught this one by chance. It’s worth reading and provides a real appreciation of the strategic value created when it was written. The shame is… this was probably not done for a client and not part of a collection of scenarios.

August 2009: How Google beat Amazon and Ebay to the Semantic Web (

Please note that this story was written in 2002.

It’s hard to believe Google – which is now the world’s largest single online marketplace – came on the scene only a little more than 8 years ago, back in the days when Amazon and Ebay reigned supreme. So how did Google become the world’s single largest marketplace?

Wondir Land- Building & Connecting the People Web

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