SkypeCasting Rants and Raves?

January 23, 2005

in Podcasts, Skype Journal, Social Networks

Are rants and raves a good idea? This post could be both. Are they necessary, helpful, etc. We all do it in some way. Could RnR’s empower change if captured easily and offered free distribution? I started this post thinking about customer complaints. Once you wrote a letter and you had to be really mad and it took a lot of time. It went to a corporate black hole and disappeared. it you did it well you get a refund or some type of action. Still unhappy? Then you tell your friends. Word of mouth. What if we gave word of mouth a fast forward function? What if we gave individual word of mouth a megaphone. Some blogs are sort of like that. Yet they aren’t nearly as powerful as the personal storytelling, speaking the words.

What happens when you cross a free telephone / communication system with a free distribution system, turn it over to you and me and apply it to customer rant and raves. (This will be even more interesting when Skype enables Video Messaging!)

What happens if you use Skype to record a one minute VM rant or rave? Simply Skype it in. You can even set up a site with different SkypeMe tags and then automate the playback conversion. To make it work more efficient you can also ask them to rank some previous rants and raves as their contribution. You may even find there are people that want to collect rants and raves on certain products. It just needs a central directory! This creates a new genre and venue for providing customer feedback. Hate a product you want to call it in! You have a powerful story and you want to tell it. We want to hear the passion and understand the details. In the end a stream of expletives won’t make the Hot or Not Rant n Rave meter.

It’s not much good if you can’t distribute them and find them. So we need PodTorrent or RantnRaveTorrent or something like it. So the site captures one-minute VM’s and turns them into Podcasts that are rated and possibly managed by a Slashdot / Kuro5hin type site. The best rants on products (these could be positive and negative) simply bubble up. Then anyone who wants to hear the latest feedback on a product can enter a quick search and spend 10 minutes listening to the best rants or raves.

May change the nature of advertising, afterall who are you going to believe? The customers and users delivering it with passion or a 30 second ad? I know what works for me. Perhaps something can be done to the iPodder so when we hear a rant or rave, it asks us NetFlix style how you liked the last rants or raves. Now that would be powerful marketing information! Maybe our responses to rants and raves could be something that we could collect and share — call it “experience capital” a subset of the social capital we share already. Gives a new meaning to audio feedback.

BTW I had an idea in this realm a few years ago. I called it Antiport. Antiport was a market for customer feedback. It used urls and wasn’t nearly as friendly as just lodging a SkypeVM. Still merge these types of ideas. What I find rather appealing in the above is:

  • The cost of registering a rant is less than five minutes and costs not even a postage stamp.
  • Your voice has impact and the “news” on critical rants potentially goes public in minutes.
  • It’s captured in a medium that is more persuasive and easier for most people to do.
  • Rant and raves could be tagged back to the blogosphere, thus providing reference links etc. Presume this would also help distribution.
  • Set the tools up right and it becomes a self-managing and powerful force. An automated watchdog?
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