Facebook – Wish We Were Exploring More

June 21, 2007

in general

Facebook is mentioned in the halls at Supernova although no one is upfront yet providing more than mentions. I believe Facebook is the number one disruptor of old business models today (for marketing, finance, sales etc.). It also shows how hard it is to be flexible with a conference plan. I’m sure the majority won’t get it and yet next year it may be too late. (I said the same type of thing about Skype a few years ago, and Paypal before that etc.)

I’m writing on Facebook and community banks because in a crowded dark room the dialogue isn’t keeping my attention and this note from Tech Crunch proves what I’ve suspected from the day Facebook launched their API and I listened to the launch video.

Lending Club Passes $100,000 Mark In Loans To Facebook Users

Lending Club was an original Facebook Platform/ F8 partner having launched with F8 on May 24. The company closed its first loan on June 6, and has since closed 27 more loans for a total of $101,250. An additional $212,650 in loans will close in the next 12 days. More than $180,000 is currently available from 271 lenders with around 10-15 new lenders transferring money to Lending Club every day.

The social networking angle of Facebook allows Lending Club to leverage trust by enabling lenders to find borrowers within shared networks. Lending Club uses technology to pair the two parties based on shared connections without giving lenders direct access to the borrowers Facebook profile.

As Tech Crunch notes there are others active in P2P lending models. It hasn’t taken off yet.

Yet is your local credit union considering it’s strategy? Is your bank? They have had less than a month to react! Yet companies are already filling the space. Many of the apps are hacky efforts. Yet these are real time tests with users. Brand names are created in moments in this environment. They also may be superceded tomorrow.

Yesterday I heard the comments and the jokes that Facebook is still too college centric and I’d agree with their comments on the “how did you meet” exchange. I’d also add that while it is early the learning that is going on is rapid. There is no chance to sit back. In the end whether you apply it on Facebook or somewhere else the learning will be the best investment you can make for your company today.

I’d like to talk more; convene a group with others on Facebook. A lot more. From a behavioral, emotional exploratory point of view. Who’s up for accelerated learning on Facebook. Real-time together all in the same room… Applications, Wall building, intense. A work-over in hours that otherwise may take days or weeks?

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{ 3 comments… read them below or add one }

dina mehta June 21, 2007 at 10:34 pm

Time for a Facebook Bootcamp!!
When? Where? 🙂

Rex Dixon July 11, 2007 at 7:14 am

Thanks for the coverage of Lending Club. We feel the p2p lending space is growing, and we are quite happy of the results so far. In fact as Mashable reported, we just passed $250k in loans last week.

Rex Dixon
Director of Social Media Content
Lending Club – http://blog.lendingclub.com

officedoodler July 11, 2007 at 4:24 pm

Facebook is bringing the HEAT!

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