Official Google Webmaster Central Blog: Improve snippets with a meta description makeover

October 1, 2007


The quality of your snippet ? the short text preview we display for each web result ? can have a direct impact on the chances of your site being clicked (i.e. the amount of traffic Google sends your way). We use a number of strategies for selecting snippets, and you can control one of them by writing an informative meta description for each URL.

{ 0 comments… add one now }

Leave a Comment

Previous post:

Next post: