Truphone New Pricing Fails to Motivate

March 3, 2008

in Mobility, VoIP, Wireless

I’ve been a big fan of the platform that Truphone is building which provides mobile VoIP primarily on Nokia WiFi enabled handsets. N81, N80, N95, etc. Early on I found their codec more efficient. They also innovated recently on Facebook with their own app and last week with Iotum and Free Conferencing. For all intensive purposes I’ve been a “paid tester” as I’ve had free phone calls on it for well over a year.

They are announcing Tru Zone as a new pricing structure from here on out. I’m a little dumbfounded. 3p or 6cents a minute no matter how many countries is not going to work. Truphone competes with GizmoVoip (preinstalled on many Nokia’s) and also programs like Jajah Direct and Mobivox, all which offer rates that are much cheaper to many of the same destinations and also work will phones that don’t have WiFi & Sip stacks. While there’s certainly something in convenience and mitigating risk; all calls at the same rate….. I don’t buy it.

I suspect something has gone wrong with financing, partnering, or strategic direction. This will kill the current (historical) user base on 1 June. All in all I’m left with a feeling something doesn’t add up.

Via Gmail

We’ve got big news about small prices.Today, Truphone is introducing the Tru Zone – simple, low-cost calling from anywhere on the planet.

We’ve abolished roaming charges. That means it doesn’t matter where you are or where you travel to, you’ll pay the same easy to understand rate to make Wi-Fi calls to domestic and international numbers. And there are no inbound charges either.

You can call any of the 40 countries in the Tru Zone for a tiny 6c to landlines and 30c to mobiles. Some countries such as the USA, Canada and China are double special. Calls to both landlines and mobiles are a flat 6c! Calls to much of the rest of the world are flat and simple too – just 10c to landlines and 30c to mobiles.

New customers from now on will get the Tru Zone offer. However, as a big thank you for being one of our early supporters, you can continue to enjoy your existing Launch Offer pricing (that means free calls to 40 countries) until June 1st. Of course, if you want to switch to the Tru Zone pricing for low rates to everywhere, just let us know via

For full details, visit

Thanks for your support

All at Truphone

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